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Date:9/9/2009

NEW YORK, Sept. 9 /PRNewswire/ -- An astounding one in eight women will develop breast cancer during their lifetime. Shape magazine encourages everyone to join the #1 active lifestyle magazine this fall as the annual Shape Pilates for Pink initiative kicks off! This award-winning fundraiser enables one and all to get involved, get active and make a difference.

Shape and The Breast Cancer Research Foundation(R) (BCRF), a not-for-profit organization dedicated to preventing and finding a cure for breast cancer in our lifetime by funding clinical and translational research worldwide, have teamed up to provide people across the country with a variety of ways to help to fight this life-threatening disease.

Sign up for classes at any of the hundreds of Pilates studios nationwide that are taking part in this incredible cause. With a goal of raising $250 from each participating facility, individual donations of $10 or more to The Breast Cancer Research Foundation are required to take part in these special classes. Or you can host a Pilates for Pink class in your local studio or healthclub. Throughout the month of October 2009, Shape invites supporters to designate select Pilates classes as "Pilates for Pink" fundraising classes. Visit www.pilatesforpink.com to find a participating studio in your area or to find out how to host a class of your own.

Registration is open now for the event of the year - Pilates in the Park - Sunday, October 4th - Union Square Park in NYC from 9am-5pm. This event includes challenging, motivational and beneficial classes instructed by the pros at Equinox Fitness Clubs, the exclusive health club partner for Pilates for Pink. With last year's Union Square, NYC event selling out two weeks prior, additional classes have been added to accommodate the demand. Browse the class list and register online now at www.pilatesforpink.com and choose your favorites as each instructor brings a new spin to traditional Pilates. Each Pilates class requires a $25 donation to The Breast Cancer Research Foundation and ticketed guests will receive their very own pink Pilates mat as well as an amazing product-packed swag bag filled with must-have products from event sponsors. The Union Square event is open to the public and day-of-event class ticket purchase is available (although pre-registration is highly recommended).

In addition to the Pilates classes, numerous tents will be set-up throughout Union Square Park with endless activities. Head to the park to try your luck and win prizes, receive personal instruction from fitness experts, and benefit a cause that affects women we will all know at some point in our lives.

If you can't wait until October to hit the mat, check out Shape's brand new 2009 Pilates for Pink Core Challenge DVD as well as The 2008 Shape Mari Winsor Pilates for Pink DVD (both available at retail stores nationwide or at pilatesforpink.com). A percentage of the proceeds from the sale of the DVDs benefits The Breast Cancer Research Foundation.

About Shape

Shape, the global leader in the active lifestyle category, provides today's woman with inspiring, straight-talking editorial to enrich her mind and body. Shape is published by Weider Publications, Inc., the most influential publisher of the world's leading health, fitness and active lifestyle magazine brands. Log on to www.shape.com for the latest in fitness, beauty and fashion.

About The Breast Cancer Research Foundation

The Breast Cancer Research Foundation(R) was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.

About Equinox Fitness Clubs

Equinox Fitness Clubs operates 48 upscale, full-service facilities in New York, Chicago, Los Angeles, San Francisco, Florida, Dallas, Boston and DC. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.


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