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Genworth Financial Simplifies the Process of Purchasing Affordable Long Term Care Insurance for Colorado AARP Members
Date:7/13/2009

Cost of Care Survey conducted by CareScout, the annual cost for a private nursing home room in the U.S. is $74,208, or $203 per day. Costs for this type of care in Colorado's two largest cities surveyed have increased 5 percent annually over the past five years in Denver and 7 percent per year in Colorado Springs over the same time period. The average median annual cost for a private nursing home room in Colorado ranges from $66,613 to $85,410, with Denver registering the highest rate. The cost in Colorado Springs is $78,475 per year.

"Long term care planning is a key consideration as you prepare for your retirement needs," continued Stinson. "For a few dollars now, families can potentially save thousands of dollars later should they have a long term care need."

To help families plan and have the right conversations at the right time, Genworth Financial has created the "Let's Talk" national campaign, designed to provide families with the right resources, education and motivation to have valuable conversations and successfully plan for a long life. The centerpiece of the campaign is an interactive Web site (www.caringtalk.com), featuring downloadable long term care guides and information on: ways to break the ice with family members; helpful do's and don'ts; and advice from people who have already been down this path.

About Genworth Financial

Genworth Financial, Inc. is a leading Fortune 500 global financial security company. Genworth has more than $100 billion in assets and employs approximately 6,000 people with a presence in more than 25 countries. Its products and services help meet the investment, protection, retirement and lifestyle needs of more than 15 million customers. Genworth operates through three segments: Retirement and Protection, U.S. Mortgage Insurance
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SOURCE Genworth Financial, Inc.
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