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Generous Donors Allow Red Cross to Respond Swiftly and Effectively to California Wildfires
Date:10/29/2007

Costs of Response Essentially Met but Donations Still Needed to Prepare for Future Disasters

WASHINGTON, Oct. 29 /PRNewswire-USNewswire/ --- The American Red Cross today announced that it has met the expected costs of the California wildfires but still needs donations to its Disaster Relief Fund to ensure it can respond to the next disaster just as swiftly and effectively as it did in Southern California.

When the wildfires struck, the Red Cross opened 26 shelters in Southern California, providing a safe place to stay for approximately 6,000 evacuees at the peak of the fires. Some 5,000 Red Cross disaster relief workers --- more than 90 percent of them volunteers from all 50 states -- rushed to ensure that survivors had shelter, food, and comfort. Survivors are now receiving clean-up supplies, counseling, basic healthcare and family connecting services. In the coming weeks and months, the Red Cross will continue to work with community partners to identify resources that can aid in the long term recovery of survivors.

This level of response would not have been possible without on-going donations to the American Red Cross Disaster Relief Fund. In the wake of Hurricane Katrina, the Red Cross has made investments to improve its response capabilities, such as pre-positioning cots and other supplies in strategic locations across the country. While the Red Cross believes that due to the extraordinary generosity of the American public, current financial donations and pledges will be sufficient to cover the estimated costs of the California wildfires, donations are still urgently needed for the Disaster Relief Fund.

"We are extremely grateful to the American people for their outpouring of support to the victims of the California wildfires. Now that the cost of this response is essentially met, we hope the public will continue to support our Disaster Relief Fund, which enabled the Red Cross to respond quickly, effectively and compassionately to the California wildfires," said Mark W. Everson, President and CEO of the American Red Cross. "Continued donations to our Disaster Relief Fund will ensure, just as it did in Southern California, that help is immediately available in communities across the United States whenever disaster strikes."

Everson noted that while the Nation has not had a Katrina-like event in two years, the number of significant floods, wildfires and other disasters has risen dramatically, as well as the costs of responding to those events. The Red Cross also spends millions of dollars on costs it

cannot recover, such as pre-positioning resources for Hurricane Dean, which fortunately missed our shores.

Many donations to the relief efforts remain in "pledge" form and, while not yet received by the Red Cross, have been incorporated into the estimate of funds raised for the California wildfire response. The cost of the Red Cross's relief operations is estimated not to exceed

$12-15 million. It is important for supporters to fulfill their pledged gifts.

The Red Cross is committed to keeping donors and the public informed of how donations are being used to provide ongoing relief and has a standard practice of informing the public when sufficient funds have been raised to cover the costs associated with a Red Cross disaster response. The Red Cross will no longer initiate fundraising activities specifically for the California wildfires but will continue to urge the public to donate to the Disaster Relief Fund or their local Red Cross chapter so the Red Cross can be there whenever and wherever people need us.

You can help the victims of thousands of disasters across the country each year, disasters like the California wildfires, by making a financial gift to the American Red Cross Disaster Relief Fund. This Fund enables the Red Cross to provide shelter, food, counseling and other assistance to victims of disasters. Donations can be made by calling 1-800-REDCROSS or going to http://www.redcross.org to make a secure online contribution. Contributions to the Disaster Relief Fund may also be sent to your local American Red Cross chapter or to the American Red Cross, P.O. Box 37243, Washington, DC 20013. The American Red Cross honors donor intent. If you wish to designate your donation to a specific disaster please do so at the time of your donation.

All American Red Cross disaster assistance is free, made possible by voluntary donations of time and money from the American people. The Red Cross is not a government agency; it relies on voluntary donations of time, money, and blood to do its work.


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SOURCE American Red Cross
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