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Generation Huggies Celebrates 30 Years With 30 Moms
Date:10/3/2008

In Honor of Huggies' 30th Anniversary, 30 Real Moms to be Featured in

National Online Ad Campaign

DALLAS, Oct. 3 /PRNewswire-FirstCall/ -- Today's generation of moms is different from generations of the past. Strict definitions of motherhood no longer apply, and mothers now have an opportunity to characterize their roles on their terms. To celebrate its 30th anniversary, the Huggies brand announces the Generation Huggies Program honoring today's mom.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081003/AQF514LOGO)

30 Years, Many Moms

The Huggies brand recognizes that every mom is unique. To celebrate 30 years of moms who have inspired us, today the Generation Huggies Program embarks on a cross-country tour to learn what it means to be a mom. There are three ways moms can be a part of the Generation Huggies Program:

-- Moms can upload a 60-second video at http://www.GenerationHuggies.com telling us what motherhood means to you.

-- Visit a Generation Huggies event in five select cities through October to tell us what it means to be a mom at our Video Creation Station. This is where moms can create and submit a 60-second video.

-- Enter for a chance to win $30,000 to support the next generation of Huggies babies in the Generation Huggies Sweepstakes.

The stories of 30 moms from across the country will be featured in a national online ad campaign in early 2009.

To officially launch the Generation Huggies Program, the Huggies brand has partnered with celebrity mom Alison Sweeney of "The Biggest Loser" and "Days of Our Lives." Alison, who is both a mother and an expectant mom, knows the ups, downs and in-betweens of motherhood. She will be in New York City to welcome local moms to the Generations Huggies Program and share her thoughts o
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SOURCE Kimberly-Clark
Copyright©2008 PR Newswire.
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