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Generation Huggies Celebrates 30 Years With 30 Moms

In Honor of Huggies' 30th Anniversary, 30 Real Moms to be Featured in

National Online Ad Campaign

DALLAS, Oct. 3 /PRNewswire-FirstCall/ -- Today's generation of moms is different from generations of the past. Strict definitions of motherhood no longer apply, and mothers now have an opportunity to characterize their roles on their terms. To celebrate its 30th anniversary, the Huggies brand announces the Generation Huggies Program honoring today's mom.


30 Years, Many Moms

The Huggies brand recognizes that every mom is unique. To celebrate 30 years of moms who have inspired us, today the Generation Huggies Program embarks on a cross-country tour to learn what it means to be a mom. There are three ways moms can be a part of the Generation Huggies Program:

-- Moms can upload a 60-second video at telling us what motherhood means to you.

-- Visit a Generation Huggies event in five select cities through October to tell us what it means to be a mom at our Video Creation Station. This is where moms can create and submit a 60-second video.

-- Enter for a chance to win $30,000 to support the next generation of Huggies babies in the Generation Huggies Sweepstakes.

The stories of 30 moms from across the country will be featured in a national online ad campaign in early 2009.

To officially launch the Generation Huggies Program, the Huggies brand has partnered with celebrity mom Alison Sweeney of "The Biggest Loser" and "Days of Our Lives." Alison, who is both a mother and an expectant mom, knows the ups, downs and in-betweens of motherhood. She will be in New York City to welcome local moms to the Generations Huggies Program and share her thoughts on motherhood.

"As a parent, I rely on my instincts to know what's best for my child and I trust my intuition to get through new experiences everyday," said Sweeney. "Being a mom is the best role I could ask for. I'm excited to partner with the Huggies brand to invite moms across the country to share their knowledge and experiences and truly celebrate the wonderful, rewarding, challenging world of motherhood."

"The Huggies brand has provided solutions to moms for 30 years and we look forward to supporting the newest generation of moms and babies," said Craig Wanous, Huggies brand senior brand manager. "Today's generation of moms has something special in common with their babies -- they are the first who wore Huggies diapers themselves and also use Huggies brand products on their kids. The Generation Huggies 30 Years, 30 Moms program demonstrates the brand's commitment to listening to mothers and honoring their individual approaches."

About the Generation Huggies Sweepstakes

In honor of the brand's 30th anniversary, one lucky winner will receive $30,000! From October 3, 2008 through November 30, 2008 everyone can enter to win the grand prize by entering online at The winner will be chosen in a random drawing from among all eligible entries in December 2008.

Visit for the official sweepstakes rules and details. Entry is limited to one per day per person or e-mail address during the Sweepstakes period. Void where prohibited; no payment or purchase necessary. The sweepstakes is open to legal residents of the 50 United States plus the District of Columbia, age 18 or older.

About Huggies Brand Products

The Huggies brand provides customized products for babies' changing needs. Huggies brand diapers provide customized comfort for all babies. A portfolio of baby toiletries products are offered from the Huggies brand and include: bath wash, lotion, shampoo and disposable washcloths. There is also a Huggies brand baby wipe that is just right for every baby: Extra Sensitive Wipes with Shea Butter, Lavender & Chamomile, Nourishing, Natural Care and Supreme Wipes. For all moms' needs, wipes are available in Pop-Up tubs, refill packages and convenient travel packs. Huggies Little Swimmers disposable swim pants make water big fun and are available in 3 colors and 3 sizes.

About Kimberly-Clark

Kimberly-Clark (NYSE: KMB) is a leading global health and hygiene company with operations in 37 countries and product sales in more than 150. Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people -- nearly a quarter of the world's population -- trust K-C's brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 136-year history of innovation, visit

SOURCE Kimberly-Clark
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