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General Public and Physicians Express Similar Levels of Concern Regarding Potential Swine Flu Pandemic
Date:4/29/2009

- 63% of general public and physicians believe there is some risk for a catastrophic pandemic -

FLEMINGTON, N.J., April 29 /PRNewswire/ -- A new national study among 2,225 members of the general public revealed that 63% of respondents indicated that there is some risk that the current situation involving the Swine Flu will result in a catastrophic pandemic.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )

The study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO) on April 27, to obtain the general public's perceptions of the news that The U.S. Center for Disease Control and Prevention has declared a public health emergency in regard to Swine Influenza (Swine Flu). To view detailed results go to: www.hcdi.net or www.mediacurves.com.

"When comparing the results of this study to a similar physicians' study that we released yesterday, the general public's perceptions of the swine flu and its potential risk were in line with physicians' views," explained Glenn Kessler, president and CEO, HCD Research.

Approximately one-quarter of the general public (26%) reported that they were concerned that the swine flu will have an impact on themselves or their families. When asked how their behavior would change after the announcement of the public health emergency, respondents indicated that they would be 15% more likely to visit the doctor at the first sign of the flu.

Members of the general were asked to rank various life-threatening events on a scale which measured their level of concern for each event
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SOURCE HCD Research
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