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General Mills, NBC's The Biggest Loser and Feeding America Join Forces to Rally America to 'Wake Up to Hunger'
Date:12/4/2009

ral Mills product donations have exceeded $168 million dollars. In fiscal 2009, General Mills contributed more than $90.7 million to help alleviate hunger, advance nutrition wellness, and support education, social services, arts, and culture.

To help fight hunger in their own communities and help Feeding America deliver millions of pounds of groceries to local food banks, Americans can join the Pound For Pound Challenge, a charitable campaign highlighted on NBC's The Biggest Loser. For a second year, for every pound of weight participants pledge to lose, the Pound For Pound Challenge will donate $0.14 to Feeding America (up to $800,000), enough to deliver one pound of groceries to a local food bank. The Pound For Pound Challenge starts December 8 after the season finale of NBC's The Biggest Loser (8 p.m. EST).

"Thanks to the Pound For Pound Challenge, my work today to help get whole grain cereals to millions of Americans is just the start of a larger movement to help the hungry," said Bob Harper, trainer, NBC's The Biggest Loser. "We helped Feeding America deliver more than 3.5 million pounds of groceries to local food banks through the Pound For Pound Challenge last year and are thrilled to give Americans yet another chance to help themselves while helping others."

For an inside look at how Harper is helping the hunger cause and to find out more about the Pound For Pound Challenge, tune into the season finale of NBC's The Biggest Loser.

Visit www.PFPChallenge.com/WakeUpToHunger to learn more about joining the movement and for more on how the partners are helping America wake up to hunger.

About General Mills

One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green
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SOURCE General Mills
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