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General Mills, Inc. Launches One-Of-A-Kind Grassroots Health and Nutrition Initiative Designed to Help Hispanic Families Eat Better
Date:10/30/2008

000 individuals in the first year of the program's three-year initiative.

The Mente Sana en Cuerpo Sano program has been developed as a 10-session course, each of which presents either 30-minute or 60-minute curriculum options for instructors. The lessons include sessions called: How to Be a Better Grocery Shopper; Get Heart Healthy; The Skinny on Breakfast; and, Feeling Good Inside and Out - Digestive Health. As a part of the curriculum, participants will additionally receive copies of The Traditional Healthy Latin American Pyramid and Camino Magico booklets, which are distributed by the LNC.

"General Mills' Nourishing Lives initiative has favorably impacted the lives of thousands of consumers; we're also delighted to be breaking new ground on that front with the Latino community, which currently faces numerous health challenges as a direct consequence of their eating habits," said GMI Multicultural Marketing Director Rudy Rodriguez. "At General Mills, we're committed to developing this Latino targeted program as a best practice initiative, and to empowering the Hispanic community with valuable and practical information to positively affect the daily lives of their families; this is a natural extension of our Que Rica Vida mission."

The MSCS program additionally features a series of healthy and nutritious recipes especially developed by General Mills Executive Chef and Senior Test Kitchen Expert Adriana Amione, who is also the founder of the Hispanic Kitchen within General Mills' iconic Betty Crocker Kitchens, and its Latin face since 2004.

About Que Rica Vida

Now in its third year, the Que Rica Vida initiative is an important resource designed to provide Latina moms with culturally relevant lifestyle information and expert advice on Education, Holiday Occasions, Health & Wellness and Family - issues of great importance to Hispanic families in America. The program was developed by General Mills to help the Hispanic mother succeed
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SOURCE Hispania Public Relations, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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