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General Mills, Inc. Launches One-Of-A-Kind Grassroots Health and Nutrition Initiative Designed to Help Hispanic Families Eat Better
Date:10/30/2008

Bell Institute of Health and Nutrition, Latino Nutrition Coalition are

Partners in Endeavor

MINNEAPOLIS, Oct. 30 /PRNewswire/ -- General Mills, Inc. (GMI), today announced the launch of a unique, three-year, grassroots program especially developed to encourage Hispanic families and children to share tasty, healthy and nutritious food as part of their daily routine. Called Mente Sana en Cuerpo Sano (Sound Body, Sound Mind), it involves a 10-session curriculum created by The Bell Institute of Health and Nutrition.

The community-relations initiative was developed in conjunction with the Boston-based Latino Nutrition Coalition, part of Oldways, and General Mills' Bell Institute of Health and Nutrition. It is being spearheaded by the company's Hispanic marketing platform, Que Rica Vida. Together, they have created practical, culturally-relevant materials in Spanish and English, designed to show Hispanics how to combine the best of their healthy food traditions with the realities of modern American life. The program will be launched this month by 14 community-based organizations (CBOs) throughout Chicago, Houston, Los Angeles and Northern California.

"As far as we're aware, Mente Sana en Cuerpo Sano is a one-of-a-kind, comprehensive Health and Nutrition program especially tailored for the Latino community," noted General Mills' Community Relations Manager, Kimberley Bow Sundy. "We are thrilled to be partnering with numerous CBOs, most of which are affiliated to the National Council of La Raza, which General Mills has been supporting over the past 25-years."

Last month, the Mente Sana en Cuerpo Sano partner CBO representatives were invited to an all-expense paid Train the Trainer session at GMI's corporate headquarters in Minneapolis, where they were taught the program fundamentals over a three-day period; they in turn, will implement the initiative in their respective communities, with the aim of reaching 10,
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SOURCE Hispania Public Relations, Inc.
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