Navigation Links
General Mills, Inc. Launches One-Of-A-Kind Grassroots Health and Nutrition Initiative Designed to Help Hispanic Families Eat Better
Date:10/30/2008

Bell Institute of Health and Nutrition, Latino Nutrition Coalition are

Partners in Endeavor

MINNEAPOLIS, Oct. 30 /PRNewswire/ -- General Mills, Inc. (GMI), today announced the launch of a unique, three-year, grassroots program especially developed to encourage Hispanic families and children to share tasty, healthy and nutritious food as part of their daily routine. Called Mente Sana en Cuerpo Sano (Sound Body, Sound Mind), it involves a 10-session curriculum created by The Bell Institute of Health and Nutrition.

The community-relations initiative was developed in conjunction with the Boston-based Latino Nutrition Coalition, part of Oldways, and General Mills' Bell Institute of Health and Nutrition. It is being spearheaded by the company's Hispanic marketing platform, Que Rica Vida. Together, they have created practical, culturally-relevant materials in Spanish and English, designed to show Hispanics how to combine the best of their healthy food traditions with the realities of modern American life. The program will be launched this month by 14 community-based organizations (CBOs) throughout Chicago, Houston, Los Angeles and Northern California.

"As far as we're aware, Mente Sana en Cuerpo Sano is a one-of-a-kind, comprehensive Health and Nutrition program especially tailored for the Latino community," noted General Mills' Community Relations Manager, Kimberley Bow Sundy. "We are thrilled to be partnering with numerous CBOs, most of which are affiliated to the National Council of La Raza, which General Mills has been supporting over the past 25-years."

Last month, the Mente Sana en Cuerpo Sano partner CBO representatives were invited to an all-expense paid Train the Trainer session at GMI's corporate headquarters in Minneapolis, where they were taught the program fundamentals over a three-day period; they in turn, will implement the initiative in their respective communities, with the aim of reaching 10,000 individuals in the first year of the program's three-year initiative.

The Mente Sana en Cuerpo Sano program has been developed as a 10-session course, each of which presents either 30-minute or 60-minute curriculum options for instructors. The lessons include sessions called: How to Be a Better Grocery Shopper; Get Heart Healthy; The Skinny on Breakfast; and, Feeling Good Inside and Out - Digestive Health. As a part of the curriculum, participants will additionally receive copies of The Traditional Healthy Latin American Pyramid and Camino Magico booklets, which are distributed by the LNC.

"General Mills' Nourishing Lives initiative has favorably impacted the lives of thousands of consumers; we're also delighted to be breaking new ground on that front with the Latino community, which currently faces numerous health challenges as a direct consequence of their eating habits," said GMI Multicultural Marketing Director Rudy Rodriguez. "At General Mills, we're committed to developing this Latino targeted program as a best practice initiative, and to empowering the Hispanic community with valuable and practical information to positively affect the daily lives of their families; this is a natural extension of our Que Rica Vida mission."

The MSCS program additionally features a series of healthy and nutritious recipes especially developed by General Mills Executive Chef and Senior Test Kitchen Expert Adriana Amione, who is also the founder of the Hispanic Kitchen within General Mills' iconic Betty Crocker Kitchens, and its Latin face since 2004.

About Que Rica Vida

Now in its third year, the Que Rica Vida initiative is an important resource designed to provide Latina moms with culturally relevant lifestyle information and expert advice on Education, Holiday Occasions, Health & Wellness and Family - issues of great importance to Hispanic families in America. The program was developed by General Mills to help the Hispanic mother succeed in creating a healthier, easier, richer life for her and her family. The cornerstone of the Que Rica Vida initiative is its free quarterly lifestyle magazine and website of the same name, http://www.quericavida.com

About General Mills

One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had FY2008 global net sales of US$ 14.9 billion, including the company's $1.2 billion proportionate share of joint venture net sales.


'/>"/>
SOURCE Hispania Public Relations, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Cuts at General Motors Bring Benefit Trends to the Forefront
2. Air Methods Awarded $15 Million Contract From General Dynamics Land Systems
3. Auditor General Jack Wagner Praises Army for Saving Kelly Support Facility Commissary
4. General Anesthesia Tied to Developmental Woes in Kids
5. Norwegian American Hospital Launches Awareness Campaign Targeting Hispanic, African-American and General-Market Moms
6. ONA-PCE Announces Final Round of Endorsed Candidates for Ohio General Assembly
7. Eisai Inc. Supports Acting Surgeon Generals Call to Action to Prevent Deep Vein Thrombosis and Pulmonary Embolism
8. The U.S. Surgeon General Issues National Call-to-Action on Deep-Vein Thrombosis (DVT) and Pulmonary Embolism (PE)
9. Cymbalta Receives European Approval for the Treatment of Generalised Anxiety Disorder
10. Former U.S. Assistant Surgeon General, Dr. Susan Blumenthal, to Lead Meridian International Centers Global Health Program
11. Media General TV Stations & Web Sites Join Networks for National Stand Up To Cancer Telethon with Local Fundraising
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... The Visiting Nurse Association ... Featuring a collection of specialty vendors and unique items from across the nation, this ... health and wellness services offered by the VNA. The boutique will be open ...
(Date:10/13/2017)... ... October 13, 2017 , ... Yisrayl Hawkins, Pastor and Overseer at The House ... most popular and least understood books in the Holy Scriptures, Revelation. The Book of ... baffled scholars for centuries. Many have tossed it off as mere rubbish, but Yisrayl ...
(Date:10/13/2017)... ... , ... “The Journey: From the Mountains to the Mission Field”: the story ... the Philippines. “The Journey: From the Mountains to the Mission Field” is the creation ... has taught all ages and currently teaches a class of ladies at her church, ...
(Date:10/12/2017)... ... October 12, 2017 , ... CitiDent and San Francisco ... using cutting-edge Oventus O2Vent technology. As many as 18 million Americans are estimated ... in breathing. Oral appliances can offer significant relief to about 75 percent of ...
(Date:10/12/2017)... ... October 12, 2017 , ... IsoComforter, Inc. ( https://isocomforter.com ), ... of an innovative new design of the shoulder pad. The shoulder pad provides ... while controlling your pain while using cold therapy. By utilizing ice and water that ...
Breaking Medicine News(10 mins):
(Date:9/25/2017)... Sept. 25, 2017   Montrium , an ... solutions, today—from the IQPC Trial Master Files & ... NL)—announced that EastHORN Clinical Services has selected ... and TMF management. EastHORN, a leading European contract ... to increase transparency to enable greater collaboration with ...
(Date:9/22/2017)... -- AVACEN Medical (AVACEN) announced that its CE-Marked AVACEN ... with the widespread pain associated with fibromyalgia in the ... Essex, England commented, "I had difficulty ... sleep at all, tremendous pain, with every movement sending ... AVACEN 100] enough, how this has and is helping ...
(Date:9/18/2017)... PROVIDENCE, R.I. , Sept. 18, 2017 ... in the fields of bioinformatics and immune ... to develop a protective avian influenza A (H7N9) vaccine. ... is distantly related to seasonal influenza and ... approaches, which rely on prior exposure to be ...
Breaking Medicine Technology: