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General Mills' #43, M&M's #38 Driving Passionately Pink for the Cure at Lowe's Motor Speedway NASCAR Race
Date:10/13/2007

Cars of Bobby Labonte, David Gilliland Painted Pink in Support of National

Breast Cancer Awareness Month and Susan G. Komen for the Cure

DALLAS, Oct. 13 /PRNewswire/ -- NASCAR drivers Bobby Labonte and David Gilliland are driving Passionately Pink for the Cure at today's Bank of America 500 race at Lowe's Motor Speedway in Charlotte, NC.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070122/NYM084LOGO)

Bobby Labonte's #43, sponsored by General Mills, and David Gilliland's #38, sponsored by M&M's, will be swapping pink paint with other drivers in support of National Breast Cancer Awareness Month and Susan G. Komen for the Cure, the world's largest grassroots breast cancer awareness organization.

"Breast cancer is the number one health concern for women, and women make up 40 percent of NASCAR fans, so it makes a lot of sense for us to pursue this kind of initiative through our great partners, General Mills and M&M's," said Katrina McGhee, vice president of marketing for Susan G. Komen for the Cure. "We are committed to seeing a world without breast cancer and working to educate women everywhere about the importance of breast self-awareness and early detection of breast cancer."

General Mills has already donated $2 million to Komen for the Cure, and turned some of its most popular brands, such as Cheerios, Progresso Soup and Nature Valley Granola Bars, pink for the month of October. In addition, General Mills is encouraging everyone to join in the fight at http://www.PinkTogether.com, an ever-growing online community of support and hope that brings together those touched by breast cancer. This is an extension of General Mills' long-standing commitment to finding a cure, with more than $18 million donated to Susan G. Komen over the past 9 years.

"We're going to be making a difference out there today and it's going to go beyond winning the race," said Labonte. "Winning the race is going to be our goal, but even if we don't, we're making an impact on people's lives. That makes us feel pretty good."

M&M's(R) Brand is making a $550,000 guaranteed donation to Komen for the Cure through the sale of pink M&M's nationwide. In addition, 10 percent of the sale of its "Promise Blend" of pink and white M&M's Milk Chocolate Candies at http://www.mymms.com and 10 percent of the sale of co-branded merchandise at M&M's World Stores will benefit Komen. The brand has been committed to the cause since 2003, raising more than $3 million to help find cures for breast cancer.

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-800 I'M AWARE.


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SOURCE Susan G. Komen for the Cure
Copyright©2007 PR Newswire.
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