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Gatorade Continues to Redefine Sports Nutrition Category With Launch of G Series Pro Exclusively in GNC
Date:3/23/2010

CHICAGO, March 23 /PRNewswire/ -- In the next stage of its evolution from sports drink to sports performance innovator, The Gatorade Company, a division of PepsiCo (NYSE: PEP), will launch G Series Pro – a new variant of its recently launched G Series – through a distribution alliance with GNC, the nation's premier specialist retailer of nutritional products for the active consumer.  

G Series Pro was originally developed by The Gatorade Sports Science Institute to meet the needs of professional and aspiring professional athletes.  As the performance pinnacle of the Gatorade sports performance range, G Series Pro until now has only been available in locker rooms and specialized training facilities.  G Series Pro will be available beginning May 1 to a broader segment of elite athletes.  The range will be distributed initially through an exclusive co-marketing and co-distribution collaboration with GNC and its network of nearly 5,500 outlets nationwide.

"Make no mistake, Gatorade is all about the athlete," says Sarah Robb O'Hagan, chief marketing officer of Gatorade.  "Our 2010 product range foc
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SOURCE The Gatorade Company
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