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Gates Foundation Launches Campaign to Highlight Success of U.S. Global Health Investments
Date:9/23/2009

SEATTLE, Sept. 24 /PRNewswire-USNewswire/ -- The Bill & Melinda Gates Foundation today launched the Living Proof Project: U.S. Investments in Global Health are Working, a multi-year awareness campaign to highlight the extraordinary success of the U.S. government's efforts to improve health around the world.

The Living Proof Project will show that U.S.-supported initiatives to fight malaria, AIDS, and other diseases are saving and improving the lives of millions of people in poor and developing countries -- and as a result, empowering them to lead more productive lives. The campaign kicked off today with a new web site (www.livingproofproject.org) and advertisements in Washington, DC that highlight compelling success stories in global health.

"We want to show Americans that their investments in global health are working," said Bill Gates, co-chair of the Gates Foundation. "We should all be proud that U.S.-funded health programs are saving millions of lives and bringing new hope to poor and developing countries."

U.S. support for global health programs has increased significantly in recent years with the launch of the President's Emergency Plan for AIDS Relief (PEPFAR) and other initiatives. In just five years, PEPFAR has helped save an estimated 1.2 million lives by expanding access to HIV prevention and treatment.

"Bill and I are convinced that American funding for global health is working, because we have witnessed the results first-hand," said Melinda Gates, co-chair of the Gates Foundation. "We think if more Americans learn about progress in global health, they'll be inspired to maintain these investments -- even in difficult economic times -- so that we can do even more."

The Living Proof Project includes the following key components:'/>"/>

SOURCE Bill & Melinda Gates Foundation
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