Navigation Links
Garden Media's PR Tips to Use for the 2013 Trade Show Season
Date:12/12/2012

Philadelphia, PA (PRWEB) December 12, 2012

With the impending start of the New Year and new products, lawn and garden businesses are gearing up to attend trade shows, such as The Mid-Atlantic Nursery Trade Show (MANTS®). When attending these shows, most businesses only have one goal in mind, sales. But with these five trade show secrets, garden industry businesses can gain much more than sales this season.

“One of the best things about trade shows is that you have the ability to meet face-to-face with garden trade and consumer media,” says Susan McCoy, president of Garden Media Group. “Just like selling, you can also build much stronger relationships by meeting face-to-face with your industry reporters and extending your trade show coverage to include media.”

Garden Media compiled a list of five secrets to help lawn and garden businesses build relationships and create brand awareness before, during and after a trade show.

1. Set Goals. Before attending any event, businesses must decide what they want to get out of the garden trade show. Most companies want to maximize media attention leading up to, during and after the event to get their brand noticed, get people to the booth and, ultimately, increase sales.

2. Plan in Advance. Once the goals have been established, make sure to have a plan of action. Establish three to four talking points for the people who are managing the booth at the show. Also, make sure they can interact well with the attendees and media.

3. Develop Press Materials. Plan press materials with critical company information for reporters who may not have heard of the business. Include company background information, product announcements, high res product photos or images (300 dpi), any video of product demos, product fact sheets, contact information, booth number, social media links, a brief background or boilerplate for the company and your business address, website and phone number.

4. Engage with Media. Start creating a buzz before the event on Facebook, Twitter, YouTube, LinkedIn and the company’s blog. Include links to social media sites on all media material and make contact with reporters and bloggers at least eight weeks before the event starts.

5. Distribute Press Releases Post-Show. After the show is over, issue a success release about how well the new garden product or plant was received. Quote some customers or trade show officials. Be sure to follow up with any media contacts that were made at the show and get them the information they asked for promptly. Lastly, utilize social media by posting coverage on the company website and social media sites.

For more tips and secrets, download our free E-book, How to Generate More than Sales at Trade Shows.

Garden Media specializes in home, garden, horticulture, outdoor living, lawn and landscape industries, offering innovative PR campaigns designed to secure top media placements and partnerships.

For more than 20 years, GMG has ignited buzz for clients, earning the reputation as the best public relations firm for regional, national and international brands of all sizes. Our annual Garden Trends Report is one of the most published garden studies in trade and consumer news. For more information visit, http://www.gardenmediagroup.com.

Read the full story at http://www.prweb.com/releases/2012/12/prweb10217818.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Garden Media Unveils 2013-14 Garden Trends: ‘Finding Bliss in the Garden’- Part 3
2. Van Beek’s Garden Supplies Set to Break Records with Busiest Top Soil Season Ever
3. QTrade's New Facility Anticipates Dramatic Growth of Tea Industry
4. B2B e Trader is Addressing the Critical Needs of Local Businesses by Lauching the New Shop Small Business Directory
5. People Who Lived Near World Trade Center Report More Lung Disease
6. International conference to explore health of descendants of transatlantic slave trade
7. ‘A Subtle Addiction – Attacking the Y Generation’ - New Book by Peter & Lynn McIntosh Begs the Question "Is an Ipad, Kindle or Smart Phone a Safe Gift or a Potential Radiation Cancer Risk this Holiday Season?"
8. PMD Healthcare Announces Expanding Role of Spiro PD Personal Spirometer as CDC Reports Earliest Flu Season in 10 Years
9. Zion Health Announces Holiday Earth Gifts for the Season of Giving Now Available at Whole Foods Market in Lafayette, CA
10. Adult Toys Make Perfect Gifts for Your Partner This Holiday Season According to Condomania.com
11. St. Louis Rams Seek Flawless Execution® Training from Fighter Pilots to Take Back Season
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... June 27, 2016 , ... "FCPX editors can now reveal their ... Cut Pro X," said Christina Austin - CEO of Pixel Film Studios. , ... Pro X users can now reveal the media of their split screens with ...
(Date:6/27/2016)... (PRWEB) , ... June 27, 2016 , ... TopConsumerReviews.com recently ... of Eyeglasses . , Millions of individuals in the United States and Canada ... become a way to both correct vision and make a fashion statement. Even celebrities ...
(Date:6/26/2016)... ... 2016 , ... PawPaws brand pet supplements owned by Whole Health ... the health of felines. The formula is all-natural and is made from Chinese herbs ... Cat Kidney Support Supplement Soft Chews are Astragalus Root Extract and Rehmannia ...
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs surgery services, can ... Surgery and to Dr. Russell Peckham for medical and surgical dermatology. , Dr. Dorsey ... cancer. The selective fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey was under ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, Dr. ... his M.D from the David Geffen School of Medicine at UCLA. He trained in ... to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 2016  In a startling report released today, National Safety ... lacking a comprehensive, proven plan to eliminate prescription opioid overdoses. ... how states are tackling the worst drug crisis in recorded U.S. ... Kentucky , New Mexico , ... Of the 28 failing states, three – Michigan ...
(Date:6/23/2016)... WAYNE, Pa. , June 23, 2016 ... provider, will launch its next generation clinical outcomes platform, Bracket ... DIA Meeting held on June 26 – 30, 2016 in ... 6.0, the first electronic Clinical Outcome Assessment product of its ... DIA Booth #715. Bracket eCOA 6.0 is a ...
(Date:6/23/2016)... -- Guerbet announced today that it has been named a ... One of 12 suppliers to receive the ... of Premier members through exceptional local customer service and ... lower costs. "We ... customer service from Premier," says Massimo Carrara , ...
Breaking Medicine Technology: