Navigation Links
Garden Media's PR Tips to Use for the 2013 Trade Show Season
Date:12/12/2012

Philadelphia, PA (PRWEB) December 12, 2012

With the impending start of the New Year and new products, lawn and garden businesses are gearing up to attend trade shows, such as The Mid-Atlantic Nursery Trade Show (MANTS®). When attending these shows, most businesses only have one goal in mind, sales. But with these five trade show secrets, garden industry businesses can gain much more than sales this season.

“One of the best things about trade shows is that you have the ability to meet face-to-face with garden trade and consumer media,” says Susan McCoy, president of Garden Media Group. “Just like selling, you can also build much stronger relationships by meeting face-to-face with your industry reporters and extending your trade show coverage to include media.”

Garden Media compiled a list of five secrets to help lawn and garden businesses build relationships and create brand awareness before, during and after a trade show.

1. Set Goals. Before attending any event, businesses must decide what they want to get out of the garden trade show. Most companies want to maximize media attention leading up to, during and after the event to get their brand noticed, get people to the booth and, ultimately, increase sales.

2. Plan in Advance. Once the goals have been established, make sure to have a plan of action. Establish three to four talking points for the people who are managing the booth at the show. Also, make sure they can interact well with the attendees and media.

3. Develop Press Materials. Plan press materials with critical company information for reporters who may not have heard of the business. Include company background information, product announcements, high res product photos or images (300 dpi), any video of product demos, product fact sheets, contact information, booth number, social media links, a brief background or boilerplate for the company and your business address, website and phone number.

4. Engage with Media. Start creating a buzz before the event on Facebook, Twitter, YouTube, LinkedIn and the company’s blog. Include links to social media sites on all media material and make contact with reporters and bloggers at least eight weeks before the event starts.

5. Distribute Press Releases Post-Show. After the show is over, issue a success release about how well the new garden product or plant was received. Quote some customers or trade show officials. Be sure to follow up with any media contacts that were made at the show and get them the information they asked for promptly. Lastly, utilize social media by posting coverage on the company website and social media sites.

For more tips and secrets, download our free E-book, How to Generate More than Sales at Trade Shows.

Garden Media specializes in home, garden, horticulture, outdoor living, lawn and landscape industries, offering innovative PR campaigns designed to secure top media placements and partnerships.

For more than 20 years, GMG has ignited buzz for clients, earning the reputation as the best public relations firm for regional, national and international brands of all sizes. Our annual Garden Trends Report is one of the most published garden studies in trade and consumer news. For more information visit, http://www.gardenmediagroup.com.

Read the full story at http://www.prweb.com/releases/2012/12/prweb10217818.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Garden Media Unveils 2013-14 Garden Trends: ‘Finding Bliss in the Garden’- Part 3
2. Van Beek’s Garden Supplies Set to Break Records with Busiest Top Soil Season Ever
3. QTrade's New Facility Anticipates Dramatic Growth of Tea Industry
4. B2B e Trader is Addressing the Critical Needs of Local Businesses by Lauching the New Shop Small Business Directory
5. People Who Lived Near World Trade Center Report More Lung Disease
6. International conference to explore health of descendants of transatlantic slave trade
7. ‘A Subtle Addiction – Attacking the Y Generation’ - New Book by Peter & Lynn McIntosh Begs the Question "Is an Ipad, Kindle or Smart Phone a Safe Gift or a Potential Radiation Cancer Risk this Holiday Season?"
8. PMD Healthcare Announces Expanding Role of Spiro PD Personal Spirometer as CDC Reports Earliest Flu Season in 10 Years
9. Zion Health Announces Holiday Earth Gifts for the Season of Giving Now Available at Whole Foods Market in Lafayette, CA
10. Adult Toys Make Perfect Gifts for Your Partner This Holiday Season According to Condomania.com
11. St. Louis Rams Seek Flawless Execution® Training from Fighter Pilots to Take Back Season
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/2/2016)... Fla. (PRWEB) , ... May ... ... medical researchers report that many commonly used prescription medications, including anxiolytics, painkillers, ... To mitigate these risks, Novus Medical Detox Center —a leading Florida-based ...
(Date:5/2/2016)... ... May 02, 2016 , ... Pregnancy Awareness Month offers a great ... , “If you are ready to have a baby, it’s best to ... HealthChequesTM: Journal Babies is your Personal Conception & Pregnancy Organizer, written for women who ...
(Date:5/2/2016)... , ... May 02, 2016 , ... ... and urgent care facilities designed to automate and improve the rapid diagnosis, triage ... it is demonstrating their platform, application, and mobile experience for the first time ...
(Date:5/2/2016)... ... May 02, 2016 , ... Consultative health care market ... Jim Callandrillo and Duane Reed, VP of business development of AJMC Strategic Solutions, ... Research Group (PBIRG) General Meeting from May 15-17 at the Boca Raton ...
(Date:5/2/2016)... (PRWEB) , ... May 02, 2016 , ... Atlantic Information ... CMS’s Medicare Part B Payment Model Could Transform the Pharma Landscape .” CMS recently ... on reducing its spend on provider-administered drugs while preserving care provided to beneficiaries. The ...
Breaking Medicine News(10 mins):
(Date:4/27/2016)... PARIS , April 27, 2016 ... Year-Over-Year Including 42% Growth in Recurring Consumable Sales  ... Mauna Kea Technologies (Euronext: MKEA, OTCQX: MKEAY) ... today announced its sales for the first quarter ended ... business and the execution of its commercial strategy. ...
(Date:4/27/2016)...   Zillion Group today announced the ... which specializes in live video consultation. Turning content, ... Zillion enables companies to realize the true potential ... control of their health. Zillion,s ... one-to-one, group and webcast scheduled or on-demand – ...
(Date:4/27/2016)... LEXINGTON, Massachusetts , April 27, 2016 ... announces that Jeff Poulton , Chief Financial Officer, will ... in Boston, MA on Wednesday, May ... live audio webcast will be available on the Presentations and ... Subsequently, a replay of the webcast will be available on ...
Breaking Medicine Technology: