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Gap Launches Limited Edition Gap (PRODUCT) RED(TM) Mulberry Bag for Valentine's Day
Date:2/4/2008

RED), a brand which raises money for the Global Fund by teaming up with the world's most iconic companies to produce (PRODUCT) RED branded items. A percentage of each (PRODUCT) RED item sold goes to fight AIDS in Africa, where 4,400 people die every day from preventable AIDS, a preventable, treatable disease. So far, (RED) partners have contributed over $50 million to the Global Fund, with the money flowing to Global-Fund financed grants in Rwanda, Swaziland and Ghana.

About Gap Inc.

Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy and Forth & Towne brand names. Fiscal 2005 sales were $16.0 billion. Gap Inc. operates about 3,000 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. For more information, please visit http://gapinc.com.

About (RED) and (PRODUCT) RED

(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help fight AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Motorola and Hallmark. MySpace.com is the first media sponsor in the United Kingdom and MTV Networks is the first media sponsor in the US.

Since its launch in the spring of 2006, (RED) has generated more than $50 million for the Global Fund. (RED) money is already at work in Swaziland, Rwanda and Ghana. For more information, visit http://www.joinred.com.

About The Global Fund

The Global Fund to fight AIDS, Tuberculos
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SOURCE Gap Inc.
Copyright©2008 PR Newswire.
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