Navigation Links
Gap Launches Limited Edition Gap (PRODUCT) RED(TM) Mulberry Bag for Valentine's Day
Date:2/4/2008

SAN FRANCISCO, Feb. 4 /PRNewswire-USNewswire/ -- Gap, with the help of influential fashion stylist Katie Grand, has partnered with British luxury handbag brand Mulberry to create a new version of Mulberry's iconic Roxanne bag for the Gap (PRODUCT) RED(TM) collection. The bag was first released in the UK and Paris on December 1, 2007 to commemorate World AIDS Day, and was originally part of a collection curated by Katie, bringing together a diverse array of designers and creatives hailing from all corners of the fashion industry. The bag is now being launched in the US in time for Valentine's Day. Incorporating Gap values of quality, desirability and accessibility, the Mulberry Roxanne bag has been reworked in sweatshirt jersey and will be available in both red and gray versions.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080204/NYM103 )

The limited edition bag will be sold beginning February 6th, 2008, exclusively at the Gap store located at 680 5th Avenue at 54th Street in NYC.

50 percent of profits from the sales of all Gap (PRODUCT) RED items goes to the Global Fund, to help eliminate AIDS in Africa, with a focus on providing antiretroviral drugs to women and children.

Katie Grand, the stylist and editor-in-chief of the acclaimed UK fashion magazine Pop, invited Mulberry, and other designers, to participate in a project teaming Gap (PRODUCT) RED with some of today's most exciting designer brands and oversaw the creation of this new must-have product.

"Throughout my adult life I have seen the effects of AIDS at close hand," says Katie, "So to be asked to curate this project with Gap and (RED)(TM) has been an honor and a privilege. It's not very often you get the chance to take designers from fashion's more exclusive areas and make them accessible to a wider audience through a high-street icon."

Gap is one of the founding partners of (RED), a brand which raises money for the Global Fund by teaming up with the world's most iconic companies to produce (PRODUCT) RED branded items. A percentage of each (PRODUCT) RED item sold goes to fight AIDS in Africa, where 4,400 people die every day from preventable AIDS, a preventable, treatable disease. So far, (RED) partners have contributed over $50 million to the Global Fund, with the money flowing to Global-Fund financed grants in Rwanda, Swaziland and Ghana.

About Gap Inc.

Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy and Forth & Towne brand names. Fiscal 2005 sales were $16.0 billion. Gap Inc. operates about 3,000 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. For more information, please visit http://gapinc.com.

About (RED) and (PRODUCT) RED

(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help fight AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Motorola and Hallmark. MySpace.com is the first media sponsor in the United Kingdom and MTV Networks is the first media sponsor in the US.

Since its launch in the spring of 2006, (RED) has generated more than $50 million for the Global Fund. (RED) money is already at work in Swaziland, Rwanda and Ghana. For more information, visit http://www.joinred.com.

About The Global Fund

The Global Fund to fight AIDS, Tuberculosis and Malaria is a unique global public-private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV/AIDS, tuberculosis and malaria. This partnership between governments, civil society, the private sector and affected communities represents a new approach to international health financing. The Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts dealing with the three diseases. The Global Fund finances one fifth of all global efforts to stop AIDS and two thirds of global expenditure against tuberculosis and malaria.


'/>"/>
SOURCE Gap Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Concentric Launches New Consumer Division, Names Mike Devlin EVP, Managing Director
2. Movement Against Cancer, a Cancer Patient Advocacy Group in Russia, Launches an Effort to Inform Russian Authorities and the Public About Inadequate Access of Innovative and Effective Cancer Treatments for Cancer Patients in Russia
3. Lifetime Television Launches Third Annual Dont Skip a Beat Multi-Platform Heart Health Awareness Initiative
4. Pharma Product Commercialization: Standardized Team Processes Help Save Complex Drug Launches
5. Buffalo Company Launches First-ever National Electronic Transaction Network to Improve Health Care Access for Uninsured and Underinsured
6. Cynosure Launches Three Aesthetic Products at American Academy of Dermatology 2008 Annual Meeting
7. Bridges to Excellence Launches Medical Home Program
8. Easter Seals Launches Nationwide Program for U.S. Service Members and Veterans Deployed to Iraq or Afghanistan with Traumatic Brain Injury
9. Texas Health Care Association Launches New Educate 08 Effort to Help Focus Needed Attention on Long Term Care Issues, Medicaid Funding Crisis
10. Ascension Orthopedics Launches the TITAN(TM) Humeral Resurfacing Device World Wide
11. Onmark Launches Integrated Quality(TM) Program to Help Physicians Succeed With National Quality Initiatives
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/12/2016)... ... February 12, 2016 , ... Every winter, someone is killed, injured ... West Penn Burn Center, part of the Allegheny Health Network, has partnered ... you the “Space Heaters Need Space” campaign. , “Space Heaters Need Space” ...
(Date:2/12/2016)... OH (PRWEB) , ... February 12, 2016 , ... Erlanger ... of the greater Columbus, OH area. The latest campaign focuses on the fight against ... disease. Donations are now being accepted here . , Carmen is a loving ...
(Date:2/12/2016)... Sugar Land, TX (PRWEB) , ... February 12, ... ... the families of southwest Houston and surrounding communities by continuing it’s commitment to ... Fort Bend Family Promise. The organization works closely with area homeless families to ...
(Date:2/12/2016)... ... February 12, 2016 , ... US Sport Camps is pleased to announce ... located in Norwalk, serves as the host site and directing the camps is PGA ... have had successful camps in recent years around Des Moines and are fortunate to ...
(Date:2/12/2016)... ... ... Yisrayl Hawkins, Pastor and Overseer at The House of Yahweh in Abilene, Texas, ... real facts surrounding all those Bible stories. For generations families have gathered to hear ... says there is more to these than just mere “stories”. , The article ...
Breaking Medicine News(10 mins):
(Date:2/12/2016)... February 12, 2016 ... titled Chronic Inflammation Global Clinical Trials Review, H2, ... the global clinical trials landscape along with top ... Region, Country (G7 & E7), Trial Status, Trial ... reviews top companies involved and enlists all trials ...
(Date:2/11/2016)... (NasdaqCM: PDEX) today announced financial results for its fiscal 2016 ... its Quarterly Report on Form 10-Q for the second quarter ... today. --> --> Quarter ... --> Net sales for the three months ended December ... from $2.8 million for the three months ended December 31, ...
(Date:2/11/2016)... -- Governor Andrew M. Cuomo today announced a major expansion ... Western New York . This announcement, made ... includes a major expansion of Athenex,s North American headquarters ... , as well as the creation of a state-of-the-art, ... . The combined projects are expected to yield ...
Breaking Medicine Technology: