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Gap Introduces Inspirational Marketing Campaign to Celebrate First Anniversary of Global Launch of Gap (PRODUCT) RED
Date:10/3/2007

and GapKids introduced (PRODUCT) RED collections made especially for babies and kids including bodysuits for babies with playful "(RED)" words like DELIVE(RED) and DIAPE(RED), and T-shirts with kid-inspired graphics and embellishments. All of these items are branded Gap (PRODUCT) RED and feature subtle, distinct details inspired by (RED).

About Gap Inc.

Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand names. Fiscal 2006 sales were $15.9 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. In addition, Gap Inc. is expanding its international presence with franchise agreements for Gap and Banana Republic in Asia and the Middle East. For more information, please visit http://www.gapinc.com.

About (RED)(TM) and (PRODUCT) RED

(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help fight AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to help finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, and Motorola. MySpace.com is the first media sponsor in the United Kingdom and MTV Networks is the first media sponsor in the US.

Since its launch in the spring of 2006, (RED) has contributed more than $45 million to the Global Fund. (RED) money is already at work in Swaziland, Rwanda and Ghana and has already helped provide more than three hundred thousand HIV positive mothers with the treatment needed to help ensure that their children are born healthy
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SOURCE Gap Inc.
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