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Gap Introduces Inspirational Marketing Campaign to Celebrate First Anniversary of Global Launch of Gap (PRODUCT) RED
Date:10/3/2007

r Angelina. The campaign also reintroduces a series of images that debuted this summer of Terrence Howard and his three children Hunter, Aubrey and Heaven; Natalie Maines alongside her sons Beckett and Slade; and Abigail Breslin with her friend Curious George.

Developed by Laird + Partners, Gap's creative agency, the print campaign is running in November issues of magazines including Vogue, Vanity Fair, Harper's Bazaar, Elle, Glamour, Lucky, Marie Claire, GQ and Details. The campaign will also appear in The New York Times and weekly magazines including US Weekly, Rolling Stone and Entertainment Weekly. In addition, the campaign will be featured in Gap stores, online, and outdoor in select markets.

As part of Gap's partnership with (PRODUCT) RED, half the profits from Gap's sales of Gap (PRODUCT) RED collections go directly to the Global Fund to help finance AIDS programs in Africa with a focus on women and children. This month, Gap will introduce the (2 WEEKS) T-shirt, a limited edition T-shirt featuring a compelling message about the direct impact that contributions from the sale of this T-shirt will make to the Global Fund. These funds will support programs which provide HIV/AIDS prevention, care and treatment in Africa. Contributions from the sale of the (2 WEEKS) T-shirt are equivalent to the average cost of 2 weeks of antiretroviral (ARV) medicine in Africa which, along with appropriate nutrition and care, enables people living with HIV to lead healthy, normal lives. To celebrate the debut of this special item, Gap's new ad campaign features Anne Hathaway and John Legend wearing the (2 WEEKS) T-shirt. The T-shirt will be available at gap.com beginning Oct. 5 and will be available in select Gap stores nationwide later this month.

One year ago, Gap introduced its first (PRODUCT) RED collection for men and women comprised of items rooted in classic Gap product categories such as T-shirts, hoodies, jeans and accessories. Earlier this year, babyGap
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SOURCE Gap Inc.
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