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Gap Introduces Inspirational Marketing Campaign to Celebrate First Anniversary of Global Launch of Gap (PRODUCT) RED
Date:10/3/2007

Anne Hathaway, John Legend and Wyclef Jean join Terrence Howard, Natalie Maines and Abigail Breslin to help launch the new (2 WEEKS) T-Shirt and

latest Gap (PRODUCT) RED collections

SAN FRANCISCO, Oct. 3 /PRNewswire-FirstCall/ -- Gap is proud to introduce its latest marketing campaign for (PRODUCT) RED, a for-benefit brand designed to help eliminate AIDS in Africa. Captured by acclaimed photographer Annie Leibovitz and featuring a diverse cast of socially-conscious celebrities, the new campaign underscores the idea that it is possible for an individual to change the world.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071003/AQW079)

"Since launching last year, (PRODUCT) RED has contributed more than $45 million to the Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa," said Marka Hansen, president of Gap Brand North America. "Gap is honored to be a partner of (PRODUCT) RED and we're excited to continue creating special, limited edition collections that help raise awareness of the epidemics facing Africa, while inspiring people to make a difference in the lives of others."

Built around a theme of change, Gap's latest print campaign features celebrities photographed as individuals or together with special friends and loved ones. Each individual in the campaign wears a Gap (PRODUCT) RED item in a way that expresses their own personal style. Thought-provoking questions, such as "Can the shirt off your back change the world?" and "Can the next generation change the world?" accompany the images, helping capture the emotion and power of the individuals in the campaign. Three new celebrities appear in the campaign -- actress Anne Hathaway; Grammy Award-winning artist John Legend surrounded by the African Children's Choir; and Grammy Award-winning musician and producer Wyclef Jean embracing his daughte
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SOURCE Gap Inc.
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