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Gail Sheehy Named AARP's Ambassador of Caregiving
Date:10/27/2008

WASHINGTON, Oct. 27 /PRNewswire-USNewswire/ -- AARP, one of the world's largest member organizations with over 40 million members and the leading organization for people 50+, today announced that renown journalist and an emerging voice on caregiving issues, Gail Sheehy, has been named Ambassador of Caregiving for the organization. In this new role Sheehy will provide information to guide members through the emotional and practical sides of the caregiver role. With more than 44 million Americans providing care for a loved one, AARP has identified the need for assistance and made caregiving a focal point for its members.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070209/NYF043LOGO )

"Gail's expertise and emotional compassion on the issue of caregiving makes her the ideal voice to speak to our members," said Emilio Pardo, Executive Vice President and Chief Brand Officer, AARP. "We were impressed and touched by Gail's personal story of being a caregiver and we are thrilled to be able to connect her "in real time" with our members through an interactive experience."

As Ambassador of Caregiving, Sheehy will communicate with millions of AARP members and others through a multi-faceted platform including interactive webcasts for AARP's caregiving Web site (http://www.aarp.org/caregiving). Her personal blog on the topic will provide members with a community of ideas, practical solutions, and highlight the incredible resources available to caregivers. As the Ambassador of Caregiving, Sheehy will be traveling around the country to film the personal stories of families in different phases of the caregiving journey as well as interviewing experts who hold the key to the best resources. The webcasts will go live in January, 2009.

The AARP relationship with Ms. Sheehy will also break new ground in publish
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SOURCE AARP
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