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Gaiam and Discovery Communications Announce Exclusive Licensing Deal
Date:6/16/2009

NEW YORK, June 16 /PRNewswire-FirstCall/ -- Gaiam, Inc., the leading distributor of lifestyle media and fitness accessories, today announced that it has signed an exclusive home video license agreement with Discovery Communications. Under the three-year agreement, Gaiam will release programming from Discovery Communications networks, including Discovery Channel, TLC, Animal Planet, ID: Investigation Discovery, Science Channel, HD Theater, and Military Channel.

"Gaiam and Discovery Communications share a common value in our mission to transform lives through the use of inspirational media," said Lynn Powers, CEO of Gaiam, Inc. "We are confident that our retail brand building expertise will continue to grow Discovery's already significant presence in the home entertainment market."

"Discovery Communications is a leader in creating compelling programming that fascinates, educates, and touches viewers," said Kelly Day, Chief Operating Officer, Discovery Commerce and Digital Media. "Gaiam is the perfect strategic partner to distribute our home video products, which bring this myriad of programming into the home. By consolidating our distribution, we will be able to work more effectively with key video, mass and specialty retail accounts. We are also able to reach beyond traditional video and mass retail outlets with Gaiam and their well-established direct-to-consumer division."

Gaiam President of Entertainment and World Wide Distribution, William S. Sondheim said, "Gaiam's immediate goal is to further the reach of these captivating television brands with our unique ability to distribute to both mass market retail chains and non-traditional media outlets."

The DVDs and Blu-ray releases will feature complete seasons, themed collections or specially selected single titles from a wide array of programming, including runaway hits and new series such as: TLC's Jon & Kate Plus 8 and The
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SOURCE Gaiam, Inc.
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