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Gaiam Announces New Deal With Valerie Bertinelli
Date:8/17/2009

NEW YORK, Aug. 17 /PRNewswire-FirstCall/ -- Gaiam, Inc. (Nasdaq: GAIA), the leading distributor of lifestyle media and fitness accessories, today announced that it will produce Losing It and Keeping Fit, a fitness DVD featuring Valerie Bertinelli and her personal trainer, Christopher Lane. Complementing her successful weight loss with Jenny Craig, Valerie achieved her newly toned and fit body working out with Christopher in her living room, just like countless other women and men. She will share that experience and the exercise routine in her DVD.

"We have all been so inspired by Valerie's success with the Jenny Craig weight loss plan and now it's exciting to be able to share the fitness regimen that has contributed to her total transformation," said William Sondheim, president of entertainment and worldwide distribution for Gaiam. "Valerie shows us how vital proper diet and a personal exercise plan are to overall well-being."

The DVD will launch on November 3, 2009, at a $14.98 SRP. Additionally, Gaiam will release a special Jenny Craig version of the DVD exclusively through Jenny Craig weight loss centers, on October 6, 2009. This Jenny Craig version will feature exclusive bonus footage, and will carry a $19.98 SRP.

According to Valerie Bertinelli (who just completed her first half-marathon in just over 2 hours), "My weight loss and fitness experience has been so positive in every way. And there are no celebrity secrets to it! If I can do it, anyone can and I'm so happy that through Gaiam I can inspire others to get healthy and to maintain that health and wellness!"

"Having the blessing of Jenny Craig on the DVD is an added boon for us and added value for the consumer," said Sondheim. The Jenny Craig logo
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SOURCE Gaiam, Inc.
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