Navigation Links
GSW Worldwide Named Agency of Record for BioBehavioral Diagnostics Company's MMAT/ADHD(TM) System
Date:11/2/2007

COLUMBUS, Ohio, Nov. 2 /PRNewswire/ -- GSW Worldwide, an inVentiv Health company (Nasdaq: VTIV) and one of the largest healthcare advertising agencies in the world, has been named agency of record by BioBehavioral Diagnostics Company (BioBDx) for their McLean Motion and Attention Test (MMAT/ADHD(TM) System), a non-invasive, diagnostic system that provides evidence-based measures of the core symptoms of Attention Deficit Hyperactivity Disorder (ADHD).

GSW Worldwide will provide a broad range of strategic marketing and promotional services for the product including the development of a new campaign, and physician programming. The account will be based in GSW Worldwide's Newtown office. The details of the contract were not disclosed.

"We are thrilled to be working with BioBDx on such an important ADHD testing system," said Mark Frank, president of GSW Worldwide's Newtown operations. "ADHD affects so many people, both patients and caregivers alike. We are confident that GSW Worldwide will help the MMAT/ADHD(TM) System team connect with all of their customers in a positive way and take this product to the next level."

The MMAT/ADHD(TM) test objectively and quantitatively measures the three core symptoms of ADHD (inattention, hyperactivity and impulsivity), gauging a patient's ability to sit still and pay attention to a defined task, under controlled conditions that replicate a classroom or workplace environment. Research data shows that the information generated by the MMAT/ADHD(TM) System correlates to brain function as determined by functional magnetic resonance imaging (MRI).

"We are very excited to work with GSW Worldwide," said Stephen E. Butts, vice president, marketing and sales at BioBehavioral Diagnostics Company. "We look forward to developing a successful and long-lasting relationship with GSW and leveraging their talents and expertise to create an effective and memorable campaign for the MMAT/ADHD(TM) System."

About BioBDx

BioBehavioral Diagnostics Company (BioBDx), an innovator in diagnostic systems for Attention Deficit Hyperactivity Disorder (ADHD), is a privately held company whose mission is to develop, manufacture, and market proprietary diagnostic systems for the quantitative assessment of behavioral and neurobiological disorders. For more information on BioBDx, please visit http://www.biobdx.com/.

About GSW Worldwide

Headquartered in Columbus, Ohio, GSW Worldwide is one of the largest healthcare advertising agencies in the world with offices in 13 major global markets. Named 2007 "Agency of the Year" by Med Ad News, GSW Worldwide provides liberating ideas(SM) that generate new energy around products, build stronger connections with customers and create leadership brands. For more information about GSW Worldwide, please go to http://www.gsw-w.com.

About inVentiv Health

inVentiv Health, Inc. (Nasdaq: VTIV) is an insights-driven global healthcare leader that provides dynamic solutions to deliver customer and patient success. inVentiv delivers its customized clinical, sales, marketing and communications solutions through its four core business segments: inVentiv Clinical, inVentiv Communications, inVentiv Commercial, and inVentiv Patient Outcomes. inVentiv Health's client roster is comprised of more than 250 leading pharmaceutical, biotech, life sciences and healthcare payor companies, including all top 20 global pharmaceutical manufacturers. For more information, visit http://www.inventivhealth.com.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks that may cause Ventiv Health's performance to differ materially. Such risks include, without limitation: changes in trends in the pharmaceutical industry or in pharmaceutical outsourcing; our ability to compete successfully with other services in the market; our ability to maintain large client contracts or to enter into new contracts; and, our ability to operate successfully in new lines of business. Readers of this press release are referred to documents filed from time to time by Ventiv Health, Inc. with the Securities and Exchange Commission for further discussion of these and other factors.


'/>"/>
SOURCE GSW Worldwide
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Drop in Worldwide Measles deaths by 40%
2. Drugs Banned worldwide still available in India
3. Domestic Violence: The Silent Killer of Women Worldwide
4. New Study Questions Cannibalism As A Worldwide Selective Force
5. Pfizer Acquires Worldwide Rights For New Overactive Bladder Drug
6. Study Shows That More Than 3 Million Stillbirths Occur Worldwide Every Year
7. Smoke From Cooking Fuels Cause A Significant Number Of Death Worldwide
8. Tobacco and use by teen’s common worldwide: Surve
9. Many teens resort to Tobacco,worldwide: Survey
10. G8 Leaders Vows to Combat Infectious Diseases Worldwide
11. GLEWS - A Worldwide System to Alert Onset of Animal Diseases that are a Threat to Humans
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/29/2016)... ... 2016 , ... Mercy College is expanding its Graduate Business Programs to the ... due to high demand: Master of Business Administration (MBA), Master of Organizational Leadership (MSOL) ... , School of Business Graduate Program Chair Dr. Ray Manganelli said: “We believe that ...
(Date:4/29/2016)... ... April 29, 2016 , ... Our bodies are bombarded ... to confront and deal with these stressors is to adopt a more healthful diet, ... for you. Risa Groux, a certified Holistic Nutritionist and the creator of the Newport ...
(Date:4/29/2016)... ... 2016 , ... Conditions were ideal for Global Lyme Alliance’s (GLA) 2nd annual ... skies, a light breeze and temperatures in the 60s. Over 400 runners, walkers and ... Walk and 1-mile walk were held to increase awareness about Lyme disease and ...
(Date:4/29/2016)... ... 29, 2016 , ... Mobility Designed is redefining mobility with their patent ... M+D Crutch evenly distributes body weight from the elbow to the forearm. In ... crutches than with other crutches. , Co-founders Max and Liliana Younger were inspired to ...
(Date:4/29/2016)... York, NY (PRWEB) , ... April 29, 2016 , ... New York City based oral ... . This surgery is a very effective way to treat obstructive sleep apnea. Dr. Jamali ... , Orthognathic surgery is a procedure that involves one or both jaw bones. This surgery ...
Breaking Medicine News(10 mins):
(Date:4/27/2016)... SAN FRANCISCO , April 27, 2016 /PRNewswire/ ...  is expected to reach USD 2.06 billion by ... View Research, Inc. Increasing consumer awareness towards a ... over the next seven years.      ... Improper diet intake coupled with rising health treatment ...
(Date:4/26/2016)... Mich. , April 26, 2016 Diplomat ... promotion of Jennifer Hagerman , Pharm D., to ... her growing role at Diplomat, Hagerman will continue to ... the company that delivers custom education and training to ... the specialty pharmacy industry. Diplomat University also houses the ...
(Date:4/26/2016)... 2016 US demand for infection prevention ... percent annually to $27.6 billion in 2020.  Increasing ... decrease rates of healthcare-associated infections (HAIs) will boost ... services.  Although declining, the overall rate of certain ... set by the CDC.  Recent statistics indicate that ...
Breaking Medicine Technology: