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GSK Launches New Website to Help Employers Lower Costs and Improve the Health of Workers
Date:2/14/2008

Center for Value-Based Health Management Assists Decision Makers in Designing and Implementing Better Employee Health Management Initiatives

PHILADELPHIA, Feb. 14 /PRNewswire-FirstCall/ -- GlaxoSmithKline (GSK) today announced the launch of the Center for Value-Based Health Management (http://www.CenterVBHM.com), an online resource for employers and others interested in improving the health of their workforce while lowering overall healthcare costs. The Center for Health Transformation and Health Alliance Medial Plans joined GSK in the effort to promote effective approaches to managing rising healthcare costs.

Many employers are rethinking their responses to escalating healthcare costs because they recognize that chronic diseases-such as asthma, diabetes, and heart disease-are the root problem. In fact, 45% of Americans have at least one chronic disease, and $3 out of $4 spent on healthcare goes toward treating chronic diseases. CenterVBHM was developed to assist employers, health plans, and benefit consultants to make better-informed decisions in the design and implementation of employee health management initiatives. This requires decision-makers to base their decision process on total value, rather than on cost alone.

For example, an employee who is in control of his diabetes might incur $5,000 in costs per year, but an employee who is not could cost up to $45,000 annually(i) due to such things as emergency room visits and hospital stays-not to mention lost productivity.

"The advantage of looking at total value, rather than just line item costs, is that by providing employees with incentives to lead healthier lives and helping them manage their chronic diseases, employers can reduce their total healthcare costs-and have healthier employees," said Fran Molettieri, account vice president, GSK Employer Team. "This new website will be the must- use resource for those looking to
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SOURCE GlaxoSmithKline
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