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GSI Commerce and GNC Corporation Extend E-Commerce Agreement Through 2017
Date:12/16/2008

Marketing Services Added and gsi interactive Named as Digital Marketing Agency of Record

KING OF PRUSSIA and PITTSBURGH, Pa., Dec. 16 /PRNewswire-FirstCall/ -- GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce and multichannel solutions, today announced a multiyear extension and expansion of its e-commerce agreement with General Nutrition Corporation (GNC), the largest global specialty retailer of nutritional supplements. Under the agreement, which runs through 2017, GSI will continue to provide GNC's online store (www.gnc.com) with e-commerce technology, order management and customer care operations.

"Since partnering with GSI, our online business has become an important channel for both product sales and information," said Beth Kaplan, president and chief merchandising and marketing officer for GNC. "We are excited about extending our e-commerce agreement with GSI and expanding our relationship to include interactive marketing services."

In addition to e-commerce services, the agreement names GSI's digital agency, gsi interactive(SM), as GNC's digital agency of record and adds a full complement of marketing services that include site usability testing, paid search marketing, comparison shopping engines, affiliate marketing, display advertising, emerging media, and e-mail services powered by e-Dialog, GSI's e-mail marketing subsidiary.

"We are very happy that GNC will continue to build its online business with GSI as its e-commerce partner," said Scott Hardy, executive vice president of business management for GSI. "This long-term, multiyear, and expanded agreement speaks to the success of the relationship and to the opportunity in front of us for continued growth."

GNC launched its online store on GS
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SOURCE GSI Commerce, Inc.
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