Marketing Services Added and gsi interactive Named as Digital Marketing Agency of Record
KING OF PRUSSIA and PITTSBURGH, Pa., Dec. 16 /PRNewswire-FirstCall/ -- GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce and multichannel solutions, today announced a multiyear extension and expansion of its e-commerce agreement with General Nutrition Corporation (GNC), the largest global specialty retailer of nutritional supplements. Under the agreement, which runs through 2017, GSI will continue to provide GNC's online store (www.gnc.com) with e-commerce technology, order management and customer care operations.
"Since partnering with GSI, our online business has become an important channel for both product sales and information," said Beth Kaplan, president and chief merchandising and marketing officer for GNC. "We are excited about extending our e-commerce agreement with GSI and expanding our relationship to include interactive marketing services."
In addition to e-commerce services, the agreement names GSI's digital agency, gsi interactive(SM), as GNC's digital agency of record and adds a full complement of marketing services that include site usability testing, paid search marketing, comparison shopping engines, affiliate marketing, display advertising, emerging media, and e-mail services powered by e-Dialog, GSI's e-mail marketing subsidiary.
"We are very happy that GNC will continue to build its online business with GSI as its e-commerce partner," said Scott Hardy, executive vice president of business management for GSI. "This long-term, multiyear, and expanded agreement speaks to the success of the relationship and to the opportunity in front of us for continued growth."
GNC launched its online store on GSI's e-commerce platform in the fourth quarter of 2005. Online sales have since become an important channel for GNC as well as a valuable extension of its brand.
GNC, headquartered in Pittsburgh, Pa., is the largest global specialty retailer of nutritional products, including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. GNC has more than 5,000 retail locations throughout the United States (including 950 franchise and 1,550 Rite Aid stores-within-a-store) and franchise operations in 44 international markets. The company -- which is dedicated to helping consumers Live Well -- also offers products and product information online at http://www.gnc.com/ .
About GSI Commerce
GSI Commerce(R) (www.gsicommerce.com ) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform's components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive(SM) and e-Dialog Inc.
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward- looking statements. Actual results might differ materially from what is expressed or implied by these forward- looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
Contact: GSI Commerce, Inc. Corporate Marketing 610.491.7474 Fax: 610.265.2866 firstname.lastname@example.org
|SOURCE GSI Commerce, Inc.|
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