Partnership Integrates In-Store and Online Marketing to Create Unique
PITTSBURGH and NEW YORK, July 9 /PRNewswire-FirstCall/ -- General Nutrition Corporation, ("GNC"), the largest global specialty retailer of nutritional products, and WebMD (Nasdaq: WBMD), the leading source of health information, today announced a multi-year marketing partnership to increase consumer awareness and understanding of the importance of vitamins and supplements to improve overall health and wellness. Under the agreement, a new "Live Well Topic Center" will be hosted on GNC.com and on WebMD, giving users access to WebMD content on health and wellness as well as direct links to GNC.com. Consumer education and product information will be distributed across GNC's 4,900 U.S. retail locations in addition to the WebMD network of over 50 million unique monthly users and GNC.com.
"Given the strong leadership and commitment of our two companies to promote personal health and wellness, there is tremendous synergy in leveraging the strengths of two brand leaders to provide consumers with the personalized information that can help them live healthier lives," said Wayne Gattinella, CEO and President, WebMD.
"This innovative partnership complements GNC's long-standing commitment to provide consumers with the highest quality products and the best available information on nutritional supplements. GNC has been the leader in vitamin and supplement retailing for more than 75 years. The WebMD brand brings with it tremendous trust and credibility. As a result, this affiliation between our two companies provides health-conscious consumers with the perfect combination of resources. I am delighted that our loyal and growing customer base will have access to the objective and credible information on the new Live Well Topic Center on GNC.com and WebMD," said Joseph Fortunato, CEO of GNC.
GNC will be featured in targeted areas on WebMD where consumers go most often for information on personal health, diet and nutrition information, including search, home page, and other highly visited healthy lifestyle areas. In addition, an interactive, personal health assessment will be available to help consumers easily establish their health goals and identify the nutritional supplements that would be most beneficial for them. GNC information and interactive tools will be featured across the WebMD network and GNC.com site. The partnership also allows GNC to license WebMD's interactive tools as well as its valuable content for use in GNC's domestic retail network of 4,900 locations.
GNC, headquartered in Pittsburgh, PA, is the largest global specialty retailer of nutritional products, including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. GNC has more than 4,900 retail locations throughout the United States (including 978 franchise and 1,358 Rite Aid store-within-a-store locations) and franchise operations in 49 international markets. The company -- which is dedicated to helping consumers Live Well -- also offers products and product information online at http://www.gnc.com/.
About Web MD
WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and health-focused publications. WebMD Health Corp. is a subsidiary of HLTH Corporation (Nasdaq: HLTH).
The WebMD Health Network reaches more than 50 million visitors a month through its leading owned and operated health sites that include WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList and theheart.org.
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