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GNC and WebMD Announce Agreement To Provide Consumers with Health and Nutritional Information While Promoting the Benefits of a Healthy Lifestyle
Date:7/9/2008

Partnership Integrates In-Store and Online Marketing to Create Unique

Customer Experience

PITTSBURGH and NEW YORK, July 9 /PRNewswire-FirstCall/ -- General Nutrition Corporation, ("GNC"), the largest global specialty retailer of nutritional products, and WebMD (Nasdaq: WBMD), the leading source of health information, today announced a multi-year marketing partnership to increase consumer awareness and understanding of the importance of vitamins and supplements to improve overall health and wellness. Under the agreement, a new "Live Well Topic Center" will be hosted on GNC.com and on WebMD, giving users access to WebMD content on health and wellness as well as direct links to GNC.com. Consumer education and product information will be distributed across GNC's 4,900 U.S. retail locations in addition to the WebMD network of over 50 million unique monthly users and GNC.com.

"Given the strong leadership and commitment of our two companies to promote personal health and wellness, there is tremendous synergy in leveraging the strengths of two brand leaders to provide consumers with the personalized information that can help them live healthier lives," said Wayne Gattinella, CEO and President, WebMD.

"This innovative partnership complements GNC's long-standing commitment to provide consumers with the highest quality products and the best available information on nutritional supplements. GNC has been the leader in vitamin and supplement retailing for more than 75 years. The WebMD brand brings with it tremendous trust and credibility. As a result, this affiliation between our two companies provides health-conscious consumers with the perfect combination of resources. I am delighted that our loyal an
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SOURCE WebMD
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