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GNC Announces Entry to China's Nutritional Products in Partnership with Bright Food
Date:2/12/2010

an>, Chief Executive of GNC.  "Our partnership with Shanghai Yantang Group will lay a solid foundation for GNC's market entry into China. We believe Chinese consumers will bring GNC products into their daily lives and we hope to raise levels of health awareness in China."

The collaboration between Shanghai Yantang Group and GNC marks an important development for Bright Food, which was established in August, 2006. "Bright Food's joining hands with GNC represents our company's formal entry in nutritional products, which will be a core strategic industry for Bright Foods. With China's GDP and consumer expenditure taking off in recent years, there are tremendous growth opportunities for nutritional products in China.  And with the food safety laws that began to be implemented in 2009, food safety issues and health awareness have been elevated to a new height," commented Mr. Zongnan Wang, Chairman of the Board of Bright Food.  "As a pioneer in the Chinese food industry, Bright Food has won the trust and preference of Chinese consumers.  At the moment of this key industrial development, we believe that Bright Food must take on the responsibility to help guide the nutritional products industry forward.  We strive to set a new benchmark for the PRC nutritional products industry through this collaboration with GNC, which will promote a sustainable and healthy development of the nutrition market."

The two companies expect to complete the formation of a joint venture and product launches by mid 2010.  GNC China will promote the "GNC" brands in China's large to medium-sized cities and examine potential development opportunities in retailing, distribution and production when conditions permit.

GNC offers a family of comprehensive and competitive nu
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SOURCE General Nutrition Centers, Inc.
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