GLOBESCAN Survey for the BEYOND GDP Conference, European Parliament, Nov. 19t... ( Worldwide Support for True Wealth Me...)

GLOBESCAN Survey for the BEYOND GDP Conference, European Parliament, Nov. 19th and 20th

Date:11/19/2007

Worldwide Support for True Wealth Measures: Three-Quarters Say Governments Should Look Beyond Economics and Measure Social and Environmental Progress

BRUSSELS, Belgium, Nov. 19 /PRNewswire-USNewswire/ -- Three-quarters of people in ten countries believe their governments should look beyond economics, and include health, social and environmental statistics in measuring national progress. Only 19 percent believe that economic growth alone is the most important measure.

Around 1,000 respondents in each country were asked which of two points of view was closest to their own:

-- that governments should measure national progress using money-based

statistics because economic growth is the most important focus for the

country; or

-- that health, social and environmental statistics are as important as

economic ones and that governments should also use these for measuring

national progress.

Support for the 'beyond GDP' statement is especially strong in developed countries. The French and Italians are most enthusiastic, with 85 percent of people supporting true wealth measures from health and social statistics. Only 10 percent support purely economic indices. In the developing nations of India and Kenya, around 70 percent agree with the broader growth measures, but a significant minority of 27 percent still believe in economics alone.

Go to http://www.EthicalMarkets.com for press release graphics and full survey.

This survey was conducted by GlobeScan, on behalf of Ethical Markets Media, in June to August 2007, and looked at opinions in Australia, Brazil, Canada, France, Germany, Great Britain, India, Italy, Kenya and Russia. Alignment in the United States seems likely. Previous studies (from the Americans Talk Issues Foundation) have shown up to 79 percent approval of a 'scorecard' of quality of life indicators in the United States.

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GOOD

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GLOBESCAN Survey for the BEYOND GDP Conference, European Parliament, Nov. 19t...( Worldwide Support for True Wealth Me...),Health