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GHX Launches GHX MiShare(TM) Market Intelligence Tool
Date:4/17/2008

GHX offers customizable, real-time access to the medical-surgical

industry's most comprehensive source of market intelligence data

CHICAGO, April 17 /PRNewswire/ -- GHX today unveiled GHX MiShare(TM), a browser-based web portal that offers customizable, real-time access to the medical-surgical industry's most comprehensive source of national distributed sales transaction data, GHX Market Intelligence*. With GHX MiShare, manufacturers can identify market opportunities, measure market and sales force performance, and formulate critical business strategies to drive growth and achieve competitive advantage.

GHX MiShare enables manufacturers to transform market data into actionable, business critical information. With fully customizable views, a manufacturer can assess its position in the marketplace, gain insights into purchasing trends, evaluate the impact of marketing and sales activities and identify competitive threats. Easy to use and immediately accessible via the web, individuals across a manufacturer's entire organization -- executive management, sales operations and management, product and brand managers, and marketing executives, specialists and analysts -- can use GHX MiShare to make educated business decisions, improving company-wide performance.

"MiShare gives Alfa Wassermann the ability to better understand the markets that we serve and make informed business decisions," said Scott Jacobovitz, director of Marketing, Analysis and Communication, Alfa Wassermann Diagnostic Technologies, LLC. "The portal is easy to navigate and allows us the ability to manipulate the data to best meet our needs. By viewing the data at the three-digit zip code level, we can monitor our competitors in the marketplace and evaluate our own product performance to maximize our market research, sales, and marketing efforts."

"As healthcare manufacturers become increasingly aware of the importance of business intelligence to the success and
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SOURCE GHX
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