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Fundacion Azteca and Fundacion Azteca America Present 50th Movimiento Azteca to Increase Awareness and Raise Funds for Prenatal and Natal Care
Date:4/15/2009

MEXICO CITY, April 15 /PRNewswire/ -- Fundacion Azteca in Mexico and Fundacion Azteca America in the United States are proud to join efforts to commemorate the 50th Movimiento Azteca. Both organizations are part of Grupo Salinas, a Mexican conglomerate founded by entrepreneur Ricardo B. Salinas. Through a month-long campaign, the 50th Movimiento will raise awareness and funds to improve the well-being of both mother and child during pregnancy to help prevent disabilities at childbirth. The bi-national campaign throughout the month of April includes public service announcements on TV Azteca and Azteca America, bilingual informational brochures, and website integration.

The funds will be raised for the National Network for Disability Prevention (RENAPRED for its initials in Spanish), in order to prevent disabilities among newborns and improve the quality of life for children. RENAPRED promotes and favors preventative measures starting before conception and throughout pregnancy in order to reduce disabilities at birth. The campaign will highlight helpful and easy tips to be used before, during and after pregnancy.

The 50th Movimiento Azteca is of utmost importance for both foundations because it represents a bi-national effort and raises awareness for a critical issue in both countries. "Children are our investment in tomorrow's society. Their health and the way in which we nurture them will affect the prosperity and stability of Mexico over the coming decades," said Esteban Moctezuma Barragan, President of Fundacion Azteca.

"We are proud to work with Fundacion Azteca in this 50th Movimiento Azteca because disabilities among newborn children are a problem that can be solved with the proper resources and information," said Luis J. Echarte, Chairman and Chief Executive Officer of Fundacion Azteca America.

Through its foundations, Ricardo B. Salinas uses TV Azteca and Azteca America as a powerful tool to promote a positive change in society. The foundations work with other non-profit organizations providing exposure and support, while transmitting positive and empowering messages to the community. Join the cause by donating through http://www.tvazteca.com and http://www.bancoazteca.com.

About Fundacion Azteca

Fundacion Azteca is the organization of Grupo Salinas that promotes corporate, social and ecological responsibility, joining needs with organizations and individuals willing to make commitments to create solutions. For more information, visit http://www.fundacionazteca.com.

About Fundacion Azteca America

Fundacion Azteca America is a non-profit organization dedicated to improving the quality of life for members of the Hispanic community residing in the United States. Fundacion Azteca America, Fundacion Azteca, Azteca America and TV Azteca are companies of Mexican conglomerate Grupo Salinas. For more information, visit htt://www.fundacionaztecaamerica.org.

About Movimiento Azteca

Through its monthly day-long campaigns, Movimiento Azteca has raised over US$50 million helping over 600,000 people through the donations of over one million benefactors. Rather than making monetary donations, Movimiento Azteca selects a well-known and well-established non-profit organization and donates airtime on TV Azteca and Azteca America Network to encourage fundraising.

About Grupo Salinas

Grupo Salinas (http://www.gruposalinas.com) is a group of dynamic, fast-growing and technologically advanced companies focused on creating shareholder value, contributing to building the middle class of the countries where it operates, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (http://www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies TV Azteca (http://www.irtvazteca.com), Azteca America (http://www.aztecaamerica.com), Grupo Elektra (http://www.grupoelektra.com.mx), Banco Azteca (http://www.bancoazteca.com.mx), Afore Azteca (http://www.aforeazteca.com.mx), Seguros Azteca (http://www.segurosazteca.com.mx), and Grupo Iusacell (http://www.iusacell.com). Each of the Grupo Salinas companies operates independently with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. However, member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance. For more information, visit http://www.gruposalinas.com

    Grupo Salinas Press Contact:
    Daniel McCosh
    011 (5255) 1720-0059
    dmccosh@gruposalinas.com

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SOURCE Grupo Salinas; Fundacion Azteca; Fundacion Azteca America
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