Navigation Links
Function Drinks Unveils New Proprietary Packaging
Date:6/11/2008

REDONDO BEACH, Calif., June 11 /PRNewswire/ -- Function Drinks has unveiled their packaging redesign which reflects the brand's position as a leading innovator in the beverage industry. The overhaul, which includes a proprietary PET bottle based on cutting-edge technology, new label redesign, and logo cap, will launch in stores this month.

"Function Drinks leads the industry in terms of ingredients and functional platforms," said Dayton Miller, Function Drinks Co-Founder & CEO. "When it comes to our innovative formulas inside the bottle, there's nothing else like us on the market. We wanted to make sure our external appearance reflected that same innovation."

The proprietary bottle was designed by Function, in conjunction with Amcor/Zuckerman Honickman and maintains the same revolutionary patented panel-less design as its predecessor. While the bottle is only slightly taller the revised shoulder gives increased shelf presence and an aesthetically cutting-edge feel. The bottle also features a significantly larger label panel that allows for more information to be communicated to consumers. In addition to the bottle and label redesign, the cap prominently features Function's "Created by Physicians" hallmark seal.

"An important goal of the bottle and label redesign was to give us more space to explain what 'Created by Physicians' means," said Function Drinks Co-Founder & Head of Marketing, Josh Simon, who led the redesign efforts with his internal branding team. "We wanted to make sure consumers adequately understood the efficacy and innovation of our functional platforms."

Amcor's PowerFlex(TM) bottle features a revolutionary patented panel-less design which takes hot-fill (185 degrees Fahrenheit) bottle options to a new level. Amcor's structural design not only eliminates the panels, but unlike recently launched competitive containers, PowerFlex(TM) has a large, completely smooth label panel -- free of any kind of ribbing. PowerFlex(TM) features a vacuum absorbing base. Previously, sidewall panels were necessary to absorb the distortion that occurs as a hot-filled beverage cools to room temperature. (After the bottle is capped, the filled liquid cools, which, in turn, pulls an internal vacuum that must be dissipated structurally.)

About the company:

In 2004 during his surgical training, Dr. Alex Hughes discovered that with the right technical capabilities he could incorporate powerful all natural ingredients used everyday in hospitals into drinks with extraordinary functionality. Alex partnered with his longtime friends, Dayton Miller and Josh Simon, to create a drink line that represents a marriage between mainstream clinical science and beverages.

Today, each beverage in the Function line is a piece of intellectual property, and each formula has multiple patents applied or patents pending. The innovation and ambition of the company secures Function's place at the vanguard of functional beverages. As consumers turn to products with proven relevant functionality, this category has outpaced all others in the beverage industry. Function Drinks is both defining the category and leading the way.

For further information contact:

Annie Imamura at aimamura@functiondrinks.com, 310-725-9050

http://www.functiondrinks.com/


'/>"/>
SOURCE Function Drinks
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Penn study finds pro-death proteins required to regulate healthy immune function
2. New treatment boosts muscle function in myasthenia gravis
3. High pollution linked to poor lung function growth in children in Mexico City
4. New Drug Aids Muscle Function in Myasthenia Gravis
5. Renal function and heart disease, and more
6. Vocal cord dysfunction may be caused by work
7. Researchers uncover novel mechanism that balances the sizes of functional areas in the brain
8. Cialis Eases Erectile Dysfunction After Spinal Cord Injury
9. Sexual function affected by stem cell transplant according to long-term study
10. Eating AGE-Rich Foods Causes Dysfunction Linked to Heart Disease
11. Creating Effective Cross-Functional Teams for Pharmaceutical Commercialization Success
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the benefits of ... of the latter, setting the bar too high can result in disappointment, perhaps even ... progress toward their goal. , Research from PsychTests.com reveals that behind ...
(Date:6/24/2016)... ... ... was in a crisis. Her son James, eight, was out of control. Prone to extreme ... “When something upset him, he couldn’t control his emotions,” remembers Marcy. “If there was ... other children and say he was going to kill them. If we were driving ...
(Date:6/24/2016)... Diego, CA (PRWEB) , ... June 24, 2016 , ... ... with the American Cancer Society and the Road To Recovery® program to drive cancer ... to seniors and other adults to ensure the highest quality of life and ongoing ...
(Date:6/24/2016)... ... June 24, 2016 , ... The ... recognize Dr. Barry M. Weintraub as a prominent plastic surgeon and the network’s ... the world, and the most handsome men, look naturally attractive. Plastic surgery should ...
(Date:6/24/2016)... Washington, D.C. (PRWEB) , ... June 24, 2016 , ... ... Pro-Am Heroes Golf Classic Tournament held on June 20th at the Woodmont Country ... local charity, Luke’s Wings, an organization dedicated to helping service members that have been ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... DUBLIN , June 24, 2016 ... addition of the "Structural Electronics 2015-2025: Applications, ... In-Mold Electronics, Smart ... Integrated Photovoltaics Structural electronics involves ... as load-bearing, protective structures, replacing dumb structures such ...
(Date:6/24/2016)... India , June 24, 2016 ... Needles Market by Type (Standard Pen Needles, Safety Pen ... Therapy (Insulin, GLP-1, Growth Hormone), Mode of Purchase (Retail, ... by MarketsandMarkets, This report studies the market for the ... expected to reach USD 2.81 Billion by 2021 from ...
(Date:6/23/2016)... , June 23, 2016 Research and ... Global Market - Forecast to 2022" report to their ... treatment method for the patients with kidney failure, it replaces ... fluid from the patient,s blood and thus the treatment helps ... and chloride in balance. Increasing number of ...
Breaking Medicine Technology: