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Fruits & Veggies - More Matters Helps Moms Instill Healthy Eating Habits
Date:8/20/2008

tember is Fruits & Veggies--More Matters month, and for Moms and families looking for creative meal and snack ideas that include more fruits and vegetables, PBH has posted 200 recipes on the Fruits and Veggies--More Matter Web site, http://www.fruitsandveggiesmorematters.org. A set of Get Smart! Fruits & Veggies--More Matters tips are also available online. These tips focus on ways to stretch your fruit and veggie dollars in these tough economic times; pack the lunch box in creative and innovative ways that get kids eating more fruits and veggies; and include more fruits and vegetables while hosting a holiday party or entertaining at an informal get-together.

Moms shopping for healthy options can also find the Fruits & Veggies--More Matters logo on over 1,000 different food labels in stores nationwide. To carry the Fruits & Veggies--More Matters logo, food products must meet strict nutrition guidelines for total fat, saturated fat, trans-fat, added sugar, fiber, and sodium content. Consumers can look for the logo on both nationally marketed, brand name products, like those from Green Giant, Sunkist, Welch's, and others, as well as on the private label products of several grocery chains. Making the most of supermarket visits, many PBH member stores also will hold special education activities for kids, including fruit and veggie treasure hunts, guessing games, samplings and story hours. To compliment these supermarket events, online resources will be posted on the Web site to inspire Moms looking for ways to engage their kids in making healthy eating decisions.

Fruits & Veggies--More Matters is a national public health initiative created to encourage Americans to eat more fruits and vegetables -- fresh, frozen, canned, dried and 100% juice. The new initiative is a national call-to-action that is attainable and easy for people to understand -- it is simply to eat more fruits and vegeta
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SOURCE Produce for Better Health Foundation
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