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Fruits & Veggies - More Matters Helps Moms Instill Healthy Eating Habits
Date:8/20/2008

New Recipes and Tips Unveiled to Help Choose, Store and Prepare Fruits and Vegetables, Making it Easier to Eat More

WILMINGTON, Del., Aug. 20 /PRNewswire-USNewswire/ -- With back-to-school time just around the corner, the Produce for Better Health Foundation (PBH) is calling upon Moms to promote health and combat the national childhood obesity epidemic by focusing on including more fruits and vegetables in meals and snacks. To help Moms instill good eating habits and fight unhealthy food messages on television and in popular culture, PBH is unveiling new sets of strategies and tools for Moms and their families both online and in the retail setting.

In a survey conducted earlier this year, Moms expressed deep concern about how obesity might affect their kids now and when they are adults -- and for good reason. Data shows one in three children in this country are overweight and news reports point to scores of American children taking drugs to treat high cholesterol, Type 2 diabetes and other conditions related to obesity. According to the same survey, many Moms also feel society is too full of messages encouraging unhealthy eating; a sentiment underscored by recent government reports of increases in product placements in television story lines, and a spend of $1.6 billion by the food and beverage industry to market soda, sugary cereal, and other less nutritious foods to kids.

"We at PBH are devoted to helping Moms realize that it is not only important to meet their family's daily requirements for fruit and vegetable intake, but it is affordable and easy," said Elizabeth Pivonka, Produce for Better Health Foundation president and CEO. "Using strategies that focus on fruits and veggies that are fresh, frozen, canned and dried, as well as including 100 percent juice, allow families to learn which fruits and vegetables they enjoy, and which they will choose to meet their daily requirement, which ranges from 2 to 6 1/2 cups each day."

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SOURCE Produce for Better Health Foundation
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