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Fruit2O(R) Introduces New 'Essentials' Line
Date:6/4/2009

s claim to provide important health benefits, such as immunity-enhancing nutrients and enriched vitamins. The problem is that many of them don't provide significant levels of vitamins and minerals, and, worse yet, are loaded with extra sugar and calories. With actual benefits of fruit nutrients and zero calories, Fruit2O Essentials is a deliciously easy way for women to better achieve their recommended daily intake of both water and fruit nutrients."

Fruit2O Essentials was designed with women, and their needs, in mind. Women who participated in the development of the product often referred to the many colored fortified drinks on the market and demonstrated a strong preference for water to look like water. Beyond the clear nature of the beverage, women also helped define the flavor profile which many of them described as light, subtle and refreshing. They also appreciated the narrow opening and curved bottle shape, which makes the water easy to sip and comfortable to hold.

There are six Fruit2O Essentials flavors offered, including: Cranberry Raspberry, Strawberry Kiwi, Peach Mango, Citrus, Blueberry Pomegranate, and Cherry Acai. Each flavor is fortified with the nutrients in the amounts equal to two servings of its fruits.

Fruit2O Essentials is available in many U.S. markets. Single 18-oz bottles will be sold in grocery stores for a recommended retail price of $1.29-$1.49, and in 15 and 20-packs at Club stores for a recommended retail price of $9.99 to $12.89. For more information on Fruit2O(R) Essentials, including a list of specific retail locations, visit WWW.FRUIT2O.COM.

About Fruit2O(R)

Fruit2O(R) was the first fruit-flavored water to hit the shelves in March of 1999, pioneering the impressive growth of the flavored water category. Since then, Fruit2O has been committed to providing consumers with the benefits of fruit
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SOURCE Fruit2O
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