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Fruit2O(R) Introduces New 'Essentials' Line
Date:6/4/2009

Fruit2O(R) Essentials(TM) Offers Nutritional Benefits and Flavor of Fruit in a Zero-Calorie Fortified Water

CINCINNATI, June 4 /PRNewswire/ -- From the creators of Fruit2O(R), the original fruit flavored water, comes a new fortified water unlike any other - Fruit2O(R) Essentials(TM) - providing nutrients found in two servings of fruit with zero calories in each bottle.

Studies have shown that 80 percent of Americans do not drink the recommended eight glasses of water a day, and as much as 77 percent of Americans do not eat the recommended servings of fruit a day. More than any other consumer group, women have expressed a particular desire to be healthy and consume the recommended daily intake of fruits and water. But with an increasingly hectic lifestyle, many find it difficult to incorporate these important elements of nutrition into their daily diet.

Fruit2O Essentials was created with that in mind. Every bottle provides nutrients found in two servings of fruit, including important vitamins and minerals and one gram of fiber. Each of the six delicious flavors combines a popular fruit with a super fruit delivering uniquely beneficial nutrients.

Unlike many other fortified waters in the category, Fruit2O Essentials has a subtle fruit flavor, zero sugar, zero calories and only one gram of carbohydrates. It is a great tasting way to help women achieve the appropriate level of hydration to keep them looking and feeling healthy. And, most importantly, the nutrients and benefits are as clear and easy to understand as the benefits of drinking water and eating fruit, making it simple for women to incorporate this drink into their life and diet.

"The creation of the Fruit2O Essentials line was really in response to a lack of better, more nutritious fortified water options out there for consumers," said Dave Zellen, brand manager for Fruit2O. "Many fortified waters and juice
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SOURCE Fruit2O
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