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Fruit2O(R) Introduces New 'Essentials' Line
Date:6/4/2009

Fruit2O(R) Essentials(TM) Offers Nutritional Benefits and Flavor of Fruit in a Zero-Calorie Fortified Water

CINCINNATI, June 4 /PRNewswire/ -- From the creators of Fruit2O(R), the original fruit flavored water, comes a new fortified water unlike any other - Fruit2O(R) Essentials(TM) - providing nutrients found in two servings of fruit with zero calories in each bottle.

Studies have shown that 80 percent of Americans do not drink the recommended eight glasses of water a day, and as much as 77 percent of Americans do not eat the recommended servings of fruit a day. More than any other consumer group, women have expressed a particular desire to be healthy and consume the recommended daily intake of fruits and water. But with an increasingly hectic lifestyle, many find it difficult to incorporate these important elements of nutrition into their daily diet.

Fruit2O Essentials was created with that in mind. Every bottle provides nutrients found in two servings of fruit, including important vitamins and minerals and one gram of fiber. Each of the six delicious flavors combines a popular fruit with a super fruit delivering uniquely beneficial nutrients.

Unlike many other fortified waters in the category, Fruit2O Essentials has a subtle fruit flavor, zero sugar, zero calories and only one gram of carbohydrates. It is a great tasting way to help women achieve the appropriate level of hydration to keep them looking and feeling healthy. And, most importantly, the nutrients and benefits are as clear and easy to understand as the benefits of drinking water and eating fruit, making it simple for women to incorporate this drink into their life and diet.

"The creation of the Fruit2O Essentials line was really in response to a lack of better, more nutritious fortified water options out there for consumers," said Dave Zellen, brand manager for Fruit2O. "Many fortified waters and juices claim to provide important health benefits, such as immunity-enhancing nutrients and enriched vitamins. The problem is that many of them don't provide significant levels of vitamins and minerals, and, worse yet, are loaded with extra sugar and calories. With actual benefits of fruit nutrients and zero calories, Fruit2O Essentials is a deliciously easy way for women to better achieve their recommended daily intake of both water and fruit nutrients."

Fruit2O Essentials was designed with women, and their needs, in mind. Women who participated in the development of the product often referred to the many colored fortified drinks on the market and demonstrated a strong preference for water to look like water. Beyond the clear nature of the beverage, women also helped define the flavor profile which many of them described as light, subtle and refreshing. They also appreciated the narrow opening and curved bottle shape, which makes the water easy to sip and comfortable to hold.

There are six Fruit2O Essentials flavors offered, including: Cranberry Raspberry, Strawberry Kiwi, Peach Mango, Citrus, Blueberry Pomegranate, and Cherry Acai. Each flavor is fortified with the nutrients in the amounts equal to two servings of its fruits.

Fruit2O Essentials is available in many U.S. markets. Single 18-oz bottles will be sold in grocery stores for a recommended retail price of $1.29-$1.49, and in 15 and 20-packs at Club stores for a recommended retail price of $9.99 to $12.89. For more information on Fruit2O(R) Essentials, including a list of specific retail locations, visit WWW.FRUIT2O.COM.

About Fruit2O(R)

Fruit2O(R) was the first fruit-flavored water to hit the shelves in March of 1999, pioneering the impressive growth of the flavored water category. Since then, Fruit2O has been committed to providing consumers with the benefits of fruit nutrients combined with the refreshment of water to help them live a healthy, happy lifestyle. Every Fruit2O product still contains zero calories, zero sugar and zero or few carbohydrates per serving, just like the original Fruit2O flavored water. The Fruit2O brand is owned by the Sunny Delight Beverage Company based in Cincinnati, Ohio. To learn more about Fruit2O and its newest offerings, visit WWW.FRUIT2O.COM.


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SOURCE Fruit2O
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