Navigation Links
Fruit 66 Creator Takes the High Road to Create a Healthy Drink for Students
Date:11/16/2007

RICHMOND, Va., Nov. 16 /PRNewswire/ -- Bill Hargis never gave up as he battled corporate investors as they took over and bankrupted his drink company in 2005. What the experience taught him about greed and ethics "isn't the kind of thing you learn in MBA school," he says. Hargis rebounded and put that education to good use, pulling together an experienced management team this year to create 4U2U Brands, makers of "Fruit 66," a healthy juice drink for school-aged children.

As co-founder and CEO of The Switch Beverage Company, Hargis grew that brand into a multi-million-dollar international business by 2005, when the company caught the attention of acquisition-hungry investors.

"I couldn't believe what an investment group was willing to do to our shareholders and creditors to take over and bankrupt the company," Hargis says. "It was hard to watch, but a great education in preparation for how to grow Fruit 66 both profitably and ethically." (The saga of The Switch Beverage Company is the March 2006 cover story of Inc. Magazine at http://www.inc.com/magazine/20060301/confessions.html.)

Hargis recently debuted Fruit 66 for a market that he was instrumental in developing -- schools. "Having a child in middle school, we often see the results of improper choices in diet," he says. "Other juice drinks are too highly caloric and lack the nutrients kids need."

Fruit 66 is an all-natural carbonated juice that contains only 80 calories, 100% of the Recommended Dietary Allowance (RDA) of Vitamin C, 10% of the RDA of Iron, and 10% of the RDA of Calcium. The drink was developed with the help of school food service directors and nutritionists throughout the country. It is currently distributed to schools in California and becoming available across the US, sold in 8-oz "squat" cans. "We didn't want to use the 'energy drink' can because our research showed it sets a bad pre
'/>"/>

SOURCE Fruit 66
Copyright©2007 PR Newswire.
All rights reserved

Page: 1 2

Related medicine news :

1. Coloring Compound in Fruits, Veggies May Cut Colon Cancer Risk
2. Scientists detect presence of marburg virus in african fruit bats
3. Pollen, Fruits, Veggies Help Trigger Oral Allergy Syndrome
4. Get Your Fruits & Veggies: CDC
5. Fruity vegetables and fish reduce asthma and allergies
6. P.A.C.K. Week Declared in Support of Fruits & Veggies-More Matters Month
7. Produce for Better Health Foundation Releases Statement on Study Saying Fruit & Vegetable Consumption Not Strongly Associated With Colon Cancer Risk
8. Fruits, Veggies Wont Lower Colon Cancer Risk
9. Fruit and vegetables health
10. Abbott Launches Fruitified(TM) ZonePerfect(R) All-Natural Nutrition Bars
11. Fish, Fruits, Veggies May Cut Dementia Risk
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/21/2014)... 2014 UWDress.com, a well-known wedding dress manufacturer, ... to its online store. In addition to this, all ... to 72 percent off) at the moment. The special offer ... , UWDress.com’s kind online workers have updated its online category ... that the company’s website is a one stop place where ...
(Date:8/21/2014)... The “Proteomics Market by Technology (Protein ... Plasmon Resonance, X-ray Crystallography) - Instruments, Reagents & ... studies the major market drivers, restraints, and opportunities ... of the World (RoW) , Browse 138 market ... and in-depth TOC on “Proteomics Market by Technology ...
(Date:8/21/2014)... August 22, 2014 Top10BestSEOHosting.com has ... announces that iPage ( http://www.top10bestseohosting.com/go/iPage/ ) is one ... 2014. , The manager of Top10BestSEOHosting.com states, ... hosting supplier. Actually, these companies have outperformed their ... customer support. People can get the best web ...
(Date:8/21/2014)... (PRWEB) August 21, 2014 An increasing ... a taxpayer that their federal tax payment is being ... appears to come from the IRS, “tax@irs.gov”, it’s actually ... provide personal and financial information. , While similar scams ... an uptick in phishing activity is occurring right now. ...
(Date:8/21/2014)... advanced laryngeal cancer appear to have better survival ... chemoradiation. , Author: Uchechukwu C. Megwalu, M.D., M.P.H., ... Sinai, New York, and colleagues. , Background: Approximately ... diagnosed each year and squamous cell carcinoma accounts ... to 1991, total surgical removal of the larynx ...
Breaking Medicine News(10 mins):Health News:Beautiful Peacock Party Dresses for 2014 Offered by UWDress.com at the Moment 2Health News:Proteomics Market worth $20,696.4 Million by 2018 - New Research Report by MarketsandMarkets 2Health News:Proteomics Market worth $20,696.4 Million by 2018 - New Research Report by MarketsandMarkets 3Health News:Proteomics Market worth $20,696.4 Million by 2018 - New Research Report by MarketsandMarkets 4Health News:Proteomics Market worth $20,696.4 Million by 2018 - New Research Report by MarketsandMarkets 5Health News:iPage Reviews Unveiled Online At Top10BestSEOHosting.com 2Health News:Beware Of Phony “Tax Payment Rejected” IRS Emails 2Health News:Surgery associated with better survival for patients with advanced laryngeal cancer 2
... that altruistic nature where high in our ancestors, they ... food and also had the habit of exchanging gifts ... origin of holiday giving. Michael Gurven, University of California ... in humans and a core feature of reciprocity is ...
... The collaboration between Apollo Hospitals and the Stanford ... a launch of a first-ever international programme for ... one-year full time programme would be conducted at ... passed Intermediate or an equivalent examination are eligible ...
... University of Navarre has reported in her thesis that ... She tested 24 compounds isolated from the derivatives and ... tested in invitro cell cultures. Initial studies have found ... feels that still a lot has to be done ...
... from University of Illinois have found that eating disorders ... childhood. Eating disorder develops in women who had experienced// ... life. The researchers have published the results of their ... ,The Research team conducted the survey in 608 students ...
... a Swiss study, which found that the instrument can ... ,Swiss researchers have discovered that playing the Aboriginal instrument ... sleep apnoea, reports the British Medical Journal. ... during sleep, and results in the sufferer gasping for ...
... which have made it mandatory for all adults over 40 years ... of the fact that the family may have no history with ... history of such problems, the tests will have to be undergone ... six stroke and heart societies have given their support for the ...
Cached Medicine News:
(Date:8/21/2014)... /PRNewswire-iReach/ -- Inc. magazine today ranked ... straight year, No. 349 in Health on its ... the nation,s fastest-growing private companies. The list represents ... segment of the economy—America,s independent entrepreneurs. Companies such ... Zillow, and many other well-known names gained early ...
(Date:8/21/2014)... , August 21, 2014 ... BreedIT Ltd., the exclusive worldwide license holder and ... plant breeders and researchers, today is pleased to ... venture with Seach Ltd, a leading Israeli medical ... research and develop new breeds of medical Cannabis ...
(Date:8/21/2014)... 2014  AliveCor, Inc. announced today that ... has granted the company clearance for its ... most common form of cardiac arrhythmia. AliveCor,s ... patients are experiencing AFib through real-time electrocardiogram ... based AliveCor® Heart Monitor, so physicians can ...
Breaking Medicine Technology:Carolina's HME Named for Third Straight Year to Inc. Magazine's List of America's Fastest-Growing Private Companies--the Inc. 5000 2Carolina's HME Named for Third Straight Year to Inc. Magazine's List of America's Fastest-Growing Private Companies--the Inc. 5000 3BreedIT Ltd. and Seach Ltd. Form KanaboSeed to Develop New Medical Cannabis Varieties 2BreedIT Ltd. and Seach Ltd. Form KanaboSeed to Develop New Medical Cannabis Varieties 3BreedIT Ltd. and Seach Ltd. Form KanaboSeed to Develop New Medical Cannabis Varieties 4AliveCor Receives First FDA Clearance to Detect a Serious Heart Condition in an ECG on a Mobile Device 2
... to complement the active lifestyle, ... contemporary--and comfortable--eyewear for men, women ... offers a wide variety of ... with a young, relaxed attitude, ...
... Whisper NG Erbium YAG Extended Ablation laser ... true laser peel with outstanding results and no ... a proprietary fluence level with an extra long ... skin. Peeling is spread over 3-5 days, ...
... Biomedics EP is the first and only ... are just beginning to have difficulty reading ... ,While everyone wants to enjoy the best ... bifocals or reading glasses. Fortunately, Biomedics EPs ...
... The table-mounted hip ... hands-free exposure for total ... to accommodate individual surgeon ... of any size. Hand-held ...
Medicine Products: