Navigation Links
Fruit 66 Creator Takes the High Road to Create a Healthy Drink for Students

RICHMOND, Va., Nov. 16 /PRNewswire/ -- Bill Hargis never gave up as he battled corporate investors as they took over and bankrupted his drink company in 2005. What the experience taught him about greed and ethics "isn't the kind of thing you learn in MBA school," he says. Hargis rebounded and put that education to good use, pulling together an experienced management team this year to create 4U2U Brands, makers of "Fruit 66," a healthy juice drink for school-aged children.

As co-founder and CEO of The Switch Beverage Company, Hargis grew that brand into a multi-million-dollar international business by 2005, when the company caught the attention of acquisition-hungry investors.

"I couldn't believe what an investment group was willing to do to our shareholders and creditors to take over and bankrupt the company," Hargis says. "It was hard to watch, but a great education in preparation for how to grow Fruit 66 both profitably and ethically." (The saga of The Switch Beverage Company is the March 2006 cover story of Inc. Magazine at

Hargis recently debuted Fruit 66 for a market that he was instrumental in developing -- schools. "Having a child in middle school, we often see the results of improper choices in diet," he says. "Other juice drinks are too highly caloric and lack the nutrients kids need."

Fruit 66 is an all-natural carbonated juice that contains only 80 calories, 100% of the Recommended Dietary Allowance (RDA) of Vitamin C, 10% of the RDA of Iron, and 10% of the RDA of Calcium. The drink was developed with the help of school food service directors and nutritionists throughout the country. It is currently distributed to schools in California and becoming available across the US, sold in 8-oz "squat" cans. "We didn't want to use the 'energy drink' can because our research showed it sets a bad precedent for kids," says Hargis.

The company donates a portion of their proceeds to the School Nutrition Association to help fund scholarships and school nutrition research.

Hargis has started companies in various industries, including co-founding The Switch Beverage Company in 2000 with Mike Gilbert (who left the company in 2002). He is the co-founder of Virginia-based 4U2U Brands and creator of the "Fruit 66" line of healthy products (

SOURCE Fruit 66
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Coloring Compound in Fruits, Veggies May Cut Colon Cancer Risk
2. Scientists detect presence of marburg virus in african fruit bats
3. Pollen, Fruits, Veggies Help Trigger Oral Allergy Syndrome
4. Get Your Fruits & Veggies: CDC
5. Fruity vegetables and fish reduce asthma and allergies
6. P.A.C.K. Week Declared in Support of Fruits & Veggies-More Matters Month
7. Produce for Better Health Foundation Releases Statement on Study Saying Fruit & Vegetable Consumption Not Strongly Associated With Colon Cancer Risk
8. Fruits, Veggies Wont Lower Colon Cancer Risk
9. Fruit and vegetables health
10. Abbott Launches Fruitified(TM) ZonePerfect(R) All-Natural Nutrition Bars
11. Fish, Fruits, Veggies May Cut Dementia Risk
Post Your Comments:
(Date:6/25/2016)... Beach, CA (PRWEB) , ... June 25, 2016 , ... ... UCLA with Magna Cum Laude and his M.D from the David Geffen School of ... Diego and returned to Los Angeles to complete his fellowship in hematology/oncology at the ...
(Date:6/24/2016)... Angeles, CA (PRWEB) , ... June 24, 2016 , ... ... surgery procedures that most people are unfamiliar with. The article goes on to state ... procedures, but also many of these less common operations such as calf and cheek ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Sessions in Dallas that it will receive two significant new grants to support ... as PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists ...
(Date:6/24/2016)... ... , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, join The ‘Business ... to $12 an hour by 2020 and then adjusting it yearly to increase at the ... minimum wage, assure the wage floor does not erode again, and make future increases more ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Investment Group (TGIG), has initiated cultivation and processing operations at its production facility, ... Pahrump, Nevada. , Puradigm is the manufacturer of a complete system of proactive ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... June 24, 2016   Bay Area Lyme ... Dean Center for Tick Borne Illness , ... Rehabilitation, MIT Hacking Medicine, University of California, Berkeley, ... announced the five finalists of Lyme Innovation ... More than 100 scientists, clinicians, researchers, entrepreneurs, and ...
(Date:6/24/2016)... CLEMENTE, Calif. , June 24, 2016  American Respiratory Labs ... company, is now able to perform sophisticated lung assessments in patients, ... Technologies , Inc. Patients are no longer limited ... ndd,s EasyOne PRO ® , ARL patients like Jeanne R. of ... done in the comfort of her own home. ...
(Date:6/24/2016)... June 24, 2016  Arkis BioSciences, a leading ... and more durable cerebrospinal fluid treatments, today announced ... Series-A funding is led by Innova Memphis, followed ... other private investors.  Arkis, new financing will accelerate ... the market release of its in-licensed Endexo® technology. ...
Breaking Medicine Technology: