Navigation Links
Fruit 66 Creator Takes the High Road to Create a Healthy Drink for Students
Date:11/16/2007

RICHMOND, Va., Nov. 16 /PRNewswire/ -- Bill Hargis never gave up as he battled corporate investors as they took over and bankrupted his drink company in 2005. What the experience taught him about greed and ethics "isn't the kind of thing you learn in MBA school," he says. Hargis rebounded and put that education to good use, pulling together an experienced management team this year to create 4U2U Brands, makers of "Fruit 66," a healthy juice drink for school-aged children.

As co-founder and CEO of The Switch Beverage Company, Hargis grew that brand into a multi-million-dollar international business by 2005, when the company caught the attention of acquisition-hungry investors.

"I couldn't believe what an investment group was willing to do to our shareholders and creditors to take over and bankrupt the company," Hargis says. "It was hard to watch, but a great education in preparation for how to grow Fruit 66 both profitably and ethically." (The saga of The Switch Beverage Company is the March 2006 cover story of Inc. Magazine at http://www.inc.com/magazine/20060301/confessions.html.)

Hargis recently debuted Fruit 66 for a market that he was instrumental in developing -- schools. "Having a child in middle school, we often see the results of improper choices in diet," he says. "Other juice drinks are too highly caloric and lack the nutrients kids need."

Fruit 66 is an all-natural carbonated juice that contains only 80 calories, 100% of the Recommended Dietary Allowance (RDA) of Vitamin C, 10% of the RDA of Iron, and 10% of the RDA of Calcium. The drink was developed with the help of school food service directors and nutritionists throughout the country. It is currently distributed to schools in California and becoming available across the US, sold in 8-oz "squat" cans. "We didn't want to use the 'energy drink' can because our research showed it sets a bad precedent for kids," says Hargis.

The company donates a portion of their proceeds to the School Nutrition Association to help fund scholarships and school nutrition research.

Hargis has started companies in various industries, including co-founding The Switch Beverage Company in 2000 with Mike Gilbert (who left the company in 2002). He is the co-founder of Virginia-based 4U2U Brands and creator of the "Fruit 66" line of healthy products (http://www.fruit-66.com).


'/>"/>
SOURCE Fruit 66
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Coloring Compound in Fruits, Veggies May Cut Colon Cancer Risk
2. Scientists detect presence of marburg virus in african fruit bats
3. Pollen, Fruits, Veggies Help Trigger Oral Allergy Syndrome
4. Get Your Fruits & Veggies: CDC
5. Fruity vegetables and fish reduce asthma and allergies
6. P.A.C.K. Week Declared in Support of Fruits & Veggies-More Matters Month
7. Produce for Better Health Foundation Releases Statement on Study Saying Fruit & Vegetable Consumption Not Strongly Associated With Colon Cancer Risk
8. Fruits, Veggies Wont Lower Colon Cancer Risk
9. Fruit and vegetables health
10. Abbott Launches Fruitified(TM) ZonePerfect(R) All-Natural Nutrition Bars
11. Fish, Fruits, Veggies May Cut Dementia Risk
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/11/2016)... ... 11, 2016 , ... Atlantic Information Services, Inc. (AIS) is ... Case Study for Plans and Purchasers.” Executives from Intel Corp. and Providence Health ... value-based health benefits program Connected Care, will discuss the challenges they faced (and ...
(Date:2/11/2016)... Australia (PRWEB) , ... February 11, 2016 , ... ... potential ?" motivational speaker, trainer and author Ray Clarke poses a question as ... personal fulfillment . In his book, "Being in the Being" (published by Partridge ...
(Date:2/11/2016)... ... February 11, 2016 , ... Greenfield ... charity program created to assist the people of their local community. The agency ... organizations and community leaders. Their hope is to bring awareness to important local ...
(Date:2/11/2016)... ... 2016 , ... Talix today announced that Clive Fields, MD, ... at the 2016 HIMSS Annual Conference & Exhibition, taking place February 29 – ... Coding for Care: Using Data Analytics for Risk Adjustment ,” Dr. Fields will ...
(Date:2/11/2016)... , ... February 11, 2016 , ... The annual list ... on evaluation of DataPoint’s team dedication and commitment to the SharePoint ecosystem. ... the annual list. The panel’s goal is to recognize and promote technology entrepreneurship. ...
Breaking Medicine News(10 mins):
(Date:2/11/2016)... Transformational M&A achieved through NPS and Dyax acquisitions ... Transformational M&A achieved through NPS and Dyax acquisitions and the ... M&A achieved through NPS and Dyax acquisitions and the announced ... with most robust pipeline in Shire , s ... most robust pipeline in Shire , s history ...
(Date:2/11/2016)... CHICAGO, Ill. , Feb. 11, 2016 /PRNewswire/ ... of the AbbVie Rheumatology Scholarship, designed to provide ... rheumatologic disease as they pursue higher education goals. ... each for the 2016-2017 school year. The AbbVie ... Tracie Haas , vice president, corporate social ...
(Date:2/11/2016)... , Feb. 11, 2016 Exactus Pharmacy ... providing high-quality specialty pharmacy care for those suffering ... it has achieved full Specialty Pharmacy Accreditation from ... dedicated to promoting health care quality through accreditation, ... --> The URAC accreditation process demonstrates ...
Breaking Medicine Technology: