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Frozen Food Production in the US Industry Market Research Report from IBISWorld has Been Updated
Date:3/27/2013

prices on premium prepared frozen meals because consumers will pay more for higher quality products. Therefore, profit is expected to expand through 2018.

The industry is moderately concentrated; although the top four firms control a significant proportion of revenue, only a small percentage of firms employ more than 500 workers. Concentration increased slightly as a result of increased growth for some major players, along with an increase in merger and acquisition activity. In the next five years, industry concentration is expected to keep climbing as the major players, including Nestle, Schwan Food Company, ConAgra Foods and H.J. Heinz Company, continue to grow through advanced technology, acquisitions and their ability to bypass wholesalers and sell directly to retailers.

During the next five years, operators will continue to develop products and marketing messages that focus on healthfulness. Further, as more Americans return to work and have less time to prepare meals, they will opt for the convenience of frozen meals. However, consumers are expected to benefit from a recovering economy and more disposable income, allowing them to buy fresh produce. Such competition will hurt demand for frozen food and, therefore, stifle revenue. Ultimately, revenue is expected to rise during the five years to 2018. For more information, visit IBISWorld’s Frozen Food Production in the US industry report page.

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