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Frost & Sullivan Says, Rising Awareness Boosts High Acuity Areas Monitoring Systems Market in Eastern Europe
Date:3/2/2009

LONDON, March 2 /PRNewswire/ -- Providing low-cost, yet high quality products will be a key requirement that market participants will need to address in order to succeed in the eastern European high acuity areas monitoring systems markets. The cost of after-sales service will also prove to be a critical factor in this highly competitive market. Certain segments, including operating room monitors and critical care unit monitors, will experience growth even as other segments attain greater maturity.

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New analysis from Frost & Sullivan (http://www.patientmonitoring.frost.com), Eastern European High Acuity Areas Monitoring Systems Markets, finds that the markets earned revenues of $160.4 million in 2007 and estimates this to reach $261.6 million in 2014.

If you are interested in a virtual brochure, which provides manufacturers, end users and other industry participants with an overview of the eastern European high acuity areas monitoring systems markets, then send an e-mail to Katja Feick, Corporate Communications, at katja.feick@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by e-mail.

"Patient monitoring systems, especially those in high acuity areas, are very well developed and have become an indispensable part of hospitals across Europe," notes Frost & Sullivan Research Analyst Gideon V. Praveen Kumar. "Rising awareness among medical professionals of the multiple benefits of such coupled with the increasing incidence of diseases is driving market expansion."

Despite certain segments being on a course of high growth, the patient monitoring systems markets overall are at a mature phase. This is characterised by high replacement rates and low volume sales. As a result of high replacement rates, greater importance is being placed on the maintenance and service of these systems.

"The high acuity cluster, which includes the emergency department (ED), the operating room (OR), and intensive care units (ICU), is the fastest-growing area of the hospital," remarks Kumar. "Already representing up to 60 per cent of a hospital's costs and revenues, high acuity care will continue to grow as baby boomers age."

Hospitals across Europe and the United States are adding more monitored critical care beds and are performing an increasing number of surgical procedures. In addition, ED visits have risen by more than 20 per cent in the last decade.

Manufacturers that produce low-cost monitors can build strategic alliances with other medical equipment manufacturers, including manufacturers of anaesthesia machines, ventilators and diagnostic equipment. This is because hospitals prefer to buy products as a package that typically come with lower price tags.

"Market leaders have a range of products, which they can bundle and sell at a cheaper price," explains Kumar. "Hence, a partnership will help overcome this hurdle, and will benefit both manufacturers in the alliance."

Besides, low-cost manufacturers can actively co-operate with technology vendors such as IT companies, both to acquire software solutions for patient monitors as well as to offer bundled products. Thus, an alliance with hardware and IT vendors will be economically fruitful and also enable low-cost manufacturers to effectively compete with their larger competitors.

Eastern European High Acuity Areas Monitoring Systems Markets is part of the Patient Monitoring Growth Partnership Services Programme, which also includes research in the following markets: European Telemetry Monitoring Equipment Markets, European Market for Disposable Pressure Transducers and Central Venous Catheters and European Market for Non Invasive Ventilation and Associated Airway Management Devices. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan has expanded its flagship Global Congress on Corporate Growth - GIL Global - into several major cities around the world including London. For the first time ever in Europe, Frost & Sullivan will be hosting the Growth, Innovation and Leadership Congress 'GIL 2009: Europe' on 19-20 May, at the Sofitel St James in London. GIL Global is the industry's only event designed to support senior executives in their efforts to achieve sustainable, top-line growth. To register, obtain a programme agenda, explore sponsorship opportunities, or attend as a member of the media for GIL 2009: Europe, please contact Katja Feick, Corporate Communications Europe, at katja.feick@frost.com. One-on-One interviews with Frost & Sullivan senior growth consultants are also being scheduled. For more information you can also visit www.frost.com/gilglobal

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership(TM) empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnership Services, visit http://www.frost.com.

Eastern European High Acuity Areas Monitoring Systems Markets

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    Contact:
    Katja Feick
    Corporate Communications - Europe
    P: +49 (0) 69 7703343
    E: katja.feick@frost.com
   http://www.frost.com


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