Frost & Sullivan Forecasts Increased Demand for Portable and PC-based Ultrasound Units in East...( LONDON Jan. 28 /- Limited purchasing ...),Health

LONDON, Jan. 28 /PRNewswire/ -- Limited purchasing power, combined with the lack of trained sonologists, has hampered growth in the ultrasound market in recent years. To compete with low-cost manufacturers, most vendors have started targeting the mid-range and low-end market segments. With the demand for portable and PC-based ultrasound units experiencing exponential growth, the Eastern European market currently offers lucrative opportunities to an increasing number of market participants.

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New analysis from Frost & Sullivan (http://www.medicalimaging.frost.com), Eastern European Market for Ultrasound, finds that the market earned revenues of $197.2 million in 2007 and estimates this to reach $370.9 million in 2014.

"Volume sales in Eastern European markets are being clearly driven by the obstetrics and gynaecology (Ob/Gyn) and musculoskeletal ultrasound units," notes Frost & Sullivan Research Analyst Krishanu Bhattacharjee. "With a considerable rise in the number of private practitioners, the demand for low-end, PC-based ultrasound units will witness tremendous growth."

An emerging private sector has ensured the improved uptake of ultrasound units in the Eastern European markets. Growth will be augmented by the construction of new hospitals in countries such as Romania.

While the number of private practitioners is rising, most of these practitioners are looking for refurbished ultrasound equipment due to their limited purchasing power. This has motivated low-cost manufacturers to enter the Eastern European markets, triggering further price erosion.

"Despite countries such as Bulgaria and Romania joining the European Union, the fundi
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