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Frost & Sullivan Cites Arm & Hammer for Excellence in the Dairy Animal Nutrition and Management Market
Date:9/8/2009

MOUNTAIN VIEW, Calif., Sept. 8 /PRNewswire/ -- Based on its recent analysis of the dairy animal nutrition market, Frost & Sullivan recognizes Arm & Hammer Animal Nutrition, a business of Church & Dwight Company Incorporated, with the 2009 North American Frost & Sullivan Excellence in Product Line of the Year Award. It acknowledges the company's excellence in developing an innovative product line with research-proven, dairy feed ingredients that are industry milestones, and in bolstering dairy nutrition management programs by augmenting cow performance and producers' business profits.

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Over the years Arm & Hammer Animal Nutrition has pioneered a robust product line that surpasses all other product portfolios available in the industry, and caters to diverse dairy needs. Its wide range includes the flagship bypass fat product, MEGALAC(R), and its variants, rumen fermentation enhancers, such as FERMENTEN(R), dietary cation-anion difference (DCAD) balancers, and rumen buffers, among others.

"Arm & Hammer Animal Nutrition carves a niche in the dairy feed management ingredients industry by successfully addressing the varied challenges and fundamental financial objectives of animal feed companies and dairy producers," says Frost & Sullivan Research Analyst Sneha Pasricha. "The company strategically positions its host of products to address the nutritional and productivity needs of cows throughout their lifecycle and support their optimal performance capabilities."

FERMENTEN enables heifers - profitable only when they calve or can be sold - to reach their breeding size faster by developing body structure and aiding volumetric skeletal and muscular growth through efficient rumen management and proper nutrition. In lactating rations, FERMENTEN improves feed efficiency (more milk producer per pound of feed consumed) and reduces the amount of additional protein in the ration, resulting in a better bottom line for producers. A consistent, palatable anion source, BIO-CHLOR(R) delivers a negative DCAD precalving, which helps ward off metabolic disorders and increase milk production in the subsequent lactation. MEGALAC(R)-R improves reproductive success while decreasing incidence of costly postcalving metabolic disorders, thereby facilitating producer's long-term profitability. DCAD Plus(R) and sodium bicarbonate (buffers) boost milk and component production, mitigate the effects of heat stress and increase income generation for dairy producers. Milk protein is the most lucrative part of a milk check; MEGALAC PLUS(TM) provides extra energy and rumen-inert methionine for synthesizing milk protein in high-producing cows.

"Further, feeding Arm & Hammer Animal Nutrition products aid in efficient feed utilization, indirectly reducing the carbon footprint of the dairy and nitrogen emissions, as increases in milk production can be attained without an increase in feed inputs," notes Pasricha. "Such environmental benefits reiterate the leading edge demonstrated by Arm & Hammer Animal Nutrition over its competitors."

Arm & Hammer Animal Nutrition products excel in guaranteeing safe and reliable use. Its manufacturing plants have continually received certifications from the American Feed Industry Association (AFIA) Safe Feed/Safe Food program and the Facility Certification Institute (FCI). In addition, Arm & Hammer Animal Nutrition uses no animal byproducts and the ingredients are traceable throughout the manufacturing process. Dairy producers prefer feed ingredients that are research-proven. The superior benefits delivered by high-quality Arm & Hammer Animal Nutrition products are validated by multiple scientific and on-farm studies and safety certifications, which raise the industry benchmark on feed ingredient quality.

The company provides various value-added services, such as forage analysis and educational Webinars, that improve the efficiency and productivity of the dairy industry. Arm & Hammer Animal Nutrition partners with key industry organizations and possesses strong distribution channels that have established brand visibility and placed it at the forefront of competition.

With another new product for improving lactating cow performance slated to be launched in the fourth quarter of 2009, Arm & Hammer Animal Nutrition continues to work hard to meet the needs of the dairy industry. For advancing the state of the dairy industry, fulfilling customers' needs, and confirming its leadership in product line development, Arm & Hammer Animal Nutrition is the worthy recipient of the 2009 Frost & Sullivan Excellence in Product Line of the Year Award in the North American dairy nutrition market.

Each year, Frost & Sullivan presents this award to the company that has demonstrated the most insight into the needs and product demands of its customers. The recipient company has optimized its product line by leveraging products with the various price, performance, and feature points required by one or more market segments.

Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Arm & Hammer Animal Nutrition

Arm & Hammer Animal Nutrition, with headquarters in Princeton, N.J., is the North American leader in offering a complete family of innovative, research-proven dairy feed ingredients to improve producer profitability. To learn more about Arm & Hammer Animal Nutrition, visit www.AHDairy.com.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

    Contact:
    Jake Wengroff
    210.247.3806
    jake.wengroff@frost.com


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