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Frost & Sullivan Awards Toshiba America Medical Systems for Innovation in Cardiovascular Imaging Products and Services
Date:1/5/2009

ed the detector coverage of CT, bringing it to the higher end of its clinical utility when 256-slice CT only brought this capability to mid-range."

Toshiba aims to advance standards of care and is keenly focused on technical innovation. Therefore, the company has invested heavily in clinical R&D, and has collaborated with the leaders of the clinical community to enhance clinical applications and refine clinical protocols. Such endeavors have earned Toshiba a reputation as a leader in clinical training and education.

The company also realizes the need to justify to end-users the substantial capital investment that next-generation CT requires by presenting a sound business model that can help manage costs and generate profits in the medium term. Toshiba has offered sufficient evidence that coronary CT makes an ideal gatekeeper to the cath lab that yields more cost-effective stroke, cardiac and emergency department protocols while enhancing clinical outcomes.

The solid business case presented by its products have allowed Toshiba to penetrate the major North American markets for diagnostic and interventional cardiology, expanding its reach and revenue share significantly, year over year. Toshiba's success relies on high performance technology and clinical expertise, just as much as it relies on its dedication to providing outstanding service to its customers, and enhancing the value it delivers to them.

"Toshiba's sales force strives to ensure that every customer obtains an optimal solution, while its field engineers work to create a positive customer experience and to establish a long-term partnership between the groups at Toshiba and the facility," notes Daher. "Despite the higher investment in time and resources that it implies for the company, the corporate decision to go the extra mile for customers is clearly paying off for Toshiba, and is now an intrinsic component of its business
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