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Frost & Sullivan Awards Agfa Healthcare for Brazilian Market Penetration Leadership in 2009
Date:7/30/2009

SAO PAULO, July 30 /PRNewswire/ -- Frost & Sullivan recently announced that Agfa Healthcare is the recipient of the 2009 Market Penetration Leadership Award for the Brazilian Computed Reader (CR) Market. Agfa offers a complete portfolio of solutions including digital and computed radiography, and it has successfully penetrated the Brazilian CR market, as perceived by the needs of customers willing to enter in the digital era.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO)

As a new corporate strategy the company is currently targeting medium-size institutions that value quality, but have limited budgets or volume of procedures. To attend such demand, Agfa adapted its portfolio in order to offer a wider range of CR solutions and customized products to better fit customers' needs, which may vary in terms of number of radiography rooms and volume of annual procedures. So far such strategy resulted in higher revenues for the company that doubled units sold from 2007 to 2008.

"Brazilian end-users are going towards the digital era mainly through computed-based radiography systems. It is a cost-effective solution to digitize images, replacing films by installing CR readers into their current analog equipment," remarks Frost & Sullivan's Research Analyst Luisa Woge. Computed readers eliminate the need for the dark room, films, chemicals, thus saving on cost of supplies, whilst also greatly cutting down the time-consuming process of film development and retrieval.

In Brazil, the adoption of CR gained more strength from 2005, reaching its peak in 2008. During this period, Agfa has prepared its sales force in a program aimed at showing healthcare institutions the benefits CRs would bring to their radiography
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