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Frost & Sullivan: Shift from Analog Mammography Systems to Digital Mammography Systems Will Boost the European Mammography Systems Market
Date:5/6/2009

the installation of mammography systems.

In addition, in certain countries, digital mammography systems are still not encouraged as government policies demand film reading. For instance, countries such as France still believe in film screening for breast cancer. This has led to a huge drop in the growth of digital screening in the public healthcare sector. This has affected, in turn, the overall mammography systems market in Europe.

"Pricing will be critical to recovering the high level of investment that is required to develop and manufacture biosimilars," states Munshi. "In addition, marketing strategies will have to be very different from generic drugs."

As breast-screening programmes are very important to increase the installation of mammography systems market and promote market growth, major industry participants should lobby regional governments and the European Union Parliament to spread more awareness of this disease.

"Mammography vendors should lobby governments of individual countries, where screening is yet to be implemented," adds Munshi. "Germany has already experienced high sales because of many successful screening programmes that were implemented. For the overall market to expand, screening needs to be strongly encouraged across Europe."

Reimbursements are also very vital for market expansion. Lobbying should aim at promoting the reimbursement of the treatment rather than the diagnostic tool. Joint efforts with various advocacy groups such as women's rights groups and cancer therapy groups will be vital for market advancement.

European Mammography Systems Market is part of the Medical Imaging Growth Partnership Service programme, which also includes research in the following markets: European Medical Imaging Modalities used in the OR setting, European C-Arms Market, European Market for Emerging Applications of Ultrasound All research s
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