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Frost & Sullivan: SMBG Within Asia Pacific
Date:5/19/2009

AC is still considerably low. In recognition of the favorable potential of the SMBG market, it is also noticeable that the SMBG market is enticing more players into the market, which increases the level of competition.

"The lack of awareness on the importance of SMBG system in most developing APAC countries and the inability of patients to detect diabetic symptoms effectively may potentially hinder the adoption rates of SMBG systems. Furthermore, the increasing entries of new market players had gradually intensified the market competition," according to Lee.

In response to the market challenges, it is vital for SMBG players to create more awareness on diabetes care and promote the importance of SMBG devices as a regular diagnostic tool. Collaborative efforts with the government, particularly for the public hospital segment and strong marketing initiatives within the OTC sector will likely be the key formulation of success in the SMBG market.

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    Contact:
    Emmie Kaur
    Corporate Communications -Healthcare, Asia Pacific
    DID: +603 6204 5913
    Email: emmie.kaur@frost.com

    Jasminder Kaur
    Corporate Communications -Hea
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