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From bullying to relationships: Mapping our online communications
Date:1/19/2013

o be more interesting than conversations face-to-face or over the phone.

The researchers measured interest by "coding" the conversations, which came from the Keller Fay Group, a research marketing firm that tracks which brands and products consumers talk about. Brands such Christian Dior and products such as the Audi A6 scored as highly interesting, while brands like Ross and products like insurance scored as not at all interesting.

"These findings shed light on how communication channels shape interpersonal communication and the psychological drivers of word-of-mouth more broadly," says Berger, who is author of the upcoming book Contagious: Why Things Catch On.. "They underscore the old maxim of thinking twice before you open your mouth."


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Contact: Lisa M.P. Munoz
spsp.publicaffairs@gmail.com
703-951-3195
Society for Personality and Social Psychology
Source:Eurekalert

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