For comparison, the researchers sent a second set of observers to the same locations to make the same assessments in person. "Interestingly, we found that when we compared the impressions formed from just the profiles with those formed from the establishments themselves, there was quite a bit of overlap," Graham says. "Impressions were consistent no matter what type of stimuli an observer sees suggesting there is some cohesion in the types of people who go to certain places and the places themselves."
How communication channels shape what we say
Aside from creating images of ourselves online, people increasingly use social media including Twitter, Facebook, and blogs to communicate a variety information, including about consumer products. Exactly which modes of communication we choose, online versus offline, affects how we talk and what we talk about, a new study finds.
Jonah Berger of the Wharton School at the University of Pennsylvania and colleagues analyzed more than 21,000 everyday conversations on- and offline. They found that online posts and texts provide people the opportunity to take pauses in conversations, and thus more carefully craft what they say. As a result, those conversations tend t
|Contact: Lisa M.P. Munoz|
Society for Personality and Social Psychology