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From Early Brain Development to Digestive Health, New Juicy Juice Beverages Aid Children Through Different Stages of Growth and Development
Date:4/6/2009

Two new fruit juice beverages fortified with DHA or fiber and other beneficial nutrients

GLENDALE, Calif., April 6 /PRNewswire/ -- Nestle Juicy Juice is premiering two products designed to benefit children during different stages of their growth and development. Juicy Juice Brain Development and Juicy Juice Immunity are fruit juice beverages made with natural ingredients, fortified with important nutrients and blended with filtered water to naturally lower the sugar and calorie content.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090406/LA94578)

Juicy Juice Brain Development is the only children's fruit juice beverage on the market currently offering DHA, which makes it a great first juice beverage choice for 1-2 year-olds. DHA acts as a building block for brain development during a child's first two years of life(1), when their brains triple in size, and experts often recommend infant formula fortified with DHA for children who are not breastfeeding (breast milk is a natural source of DHA)(2). During this important developmental phase, Juicy Juice Brain Development, which contains 16mg of DHA per serving, is designed to provide children who are old enough to drink juice (according to recommendations by the American Academy of Pediatrics)(3) with continued DHA in their diet.

Juicy Juice Immunity helps support a healthy immune and digestive system by offering beneficial nutrients, including zinc, vitamin C and prebiotic fiber. Both vitamin C and zinc are essential nutrients in a child's everyday diet, as neither can be produced by the body and must be replenished on a regular basis. Fiber is also highly important in a child's diet. In fact, according to The Dietary Guidelines for Americans, the dietary intake of fiber for children may be low enough to be of concern for children and adolescents.(4) Children three to five years old consume only 11.4 grams of fiber a day on average, while the recommended amount is 25 grams per day.(5) Juicy Juice Immunity is one of the few juice beverages targeted towards children that contains prebiotic fiber. It is a good source of fiber and contains three grams per serving, which is equivalent to the amount found in a medium-sized apple.(6)

"Important nutrients such as DHA and prebiotic fiber are often difficult to incorporate into a child's diet, particularly after a child has finished breastfeeding or drinking formula, and before they are able to eat a full spectrum of food," said Dr. Yinka Davies, M.D. "Juicy Juice Brain Development and Juicy Juice Immunity are additional resources for parents to incorporate much needed nutrients into their child's diet, while still giving them the great tasting fruit juice beverages that they love."

Like all Juicy Juice products, Juicy Juice Brain Development and Juicy Juice Immunity are made with all-natural fruit juice and no added sugars, preservatives or artificial flavors or colors. What is unique about these new Juicy Juice products is that the juices are blended with filtered water (70 percent juice, 30 percent water), which results in fewer calories and a reduced amount of naturally occurring sugars. The reduction of sugar and calories through dilution, coupled with essential nutrient enhancement, make Juicy Juice Brain Development and Juicy Juice Immunity a unique and convenient option in the children's beverage category.

"Juicy Juice recognized the need for a beverage that accommodated mom's priorities related to her child's diet," said Victoria Nuevo-Celeste, Nestle Juicy Juice Marketing Manager. "Juicy Juice Brain Development and Juicy Juice Immunity offer excellent value for mom. They provide important nutrients while also helping mom control her child's calorie and sugar intake."

New Juicy Juice Brain Development is available in Apple and Grape, and New Juicy Juice Immunity is available in Apple and Berry. Both beverages are sold in 33.8 fluid ounce (1 liter) Tetra cartons and can be found in the juice aisle of grocery stores across the United States. Juicy Juice Brain Development and Juicy Juice Immunity are shelf stable products, and the suggested retail price is $2.99. For more information, please visit http://www.juicyjuice.com/Brain-Development-And-Immunity/Default.aspx.

About Nestle USA

Named one of "America's Most Admired Food Companies" in Fortune magazine for the eleventh consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine(R) to baking traditions with Nestle(R) Toll House(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2007 sales of $8.25 billion, is part of Nestle S.A. in Vevey, Switzerland - the world's largest food company - with sales of $90 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

                                 Media Contacts:
          Erika Bennett  -  erika.bennett@edelman.com  -  (323) 202-1058
         Maggie Perlich  -  maggie.perlich@edelman.com  -  (323) 202-1049

(1). Al MDM, Hornstra G. Long-chain polyunsaturated fatty acids, pregnancy, and pregnancy outcome. Am J Clin Nutr. 2000;71(suppl):285S-291S.

(2). Innis SM. Dietary omega 3 fatty acids and the developing brain. Brain Res. 2008. Sep. 9;35-43.

(3). Committee on Nutrition. The use and misuse of fruit juice in pediatrics. Pediatrics. 2001;107(5):1210-1213.

(4). U.S. Department of Health and Human Services and U.S. Department of Agriculture. Dietary Guidelines for Americans, 2005. 6th Edition, Washington, DC: U.S. Government Printing Office, January 2005. http://www.health.gov/dietaryguidelines/dga2005/document/html/chapter2.htm

(5). Niklas TA, Hayes D. Position of the American Dietetic Association: Guidance for health children age 2 to 11 years. J Am Diet Assoc.2008;108:1037-1047.

(6). U.S. Department of Agriculture, Agricultural Research Service. 2008. USDA National Nutrient Database for Standard Reference, Release 21. Nutrient Data Laboratory Home Page, http://www.ars.usda.gov/ba/bhnrc/ndl (09003, 09206).


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