Mayfield celebrates 100 years of delivering fresh, great-tasting products customers love
Athens, TN (Vocus) February 8, 2010 -- In 1910, when T.B. Mayfield decided to purchase 45 Jersey cows and begin delivering milk to his hometown of Athens, TN, he could not have imagined that he was launching what would become one of the Southeast’s leading dairy brands. Nor could he have realized how that particular decision would set a tone for the company which, Mayfield Dairy Farms leaders say, still guides it to this day.
“Back then, Jersey cows were known to produce the best-tasting milk, so that’s what my grandfather chose,” says Scottie Mayfield, the current Mayfield Dairy Farms President and the third generation of the Mayfield family to be involved in the business. “He made that first decision with quality in mind. And today, a hundred years later, that’s still the primary factor in every decision we make.”
Mr. Mayfield says that, even as his grandfather struggled to get his fledgling business off the ground, he kept one eye trained on quality, and the other firmly on innovations to help him deliver it. “He used spring water to cool the milk, which was not pasteurized at that time. And even in the early years, he was already planning the construction of the area’s first milk plant, which would allow him to produce top-quality milk in the quantities that people were demanding.”
In 1923, T. B. Mayfield put his plan to build a milk plant into motion when an opportunity to buy a small ice cream business presented itself. Using cream from his Jersey cows, Mayfield sold ice cream on the town square—and he sold a lot of it.
“Drawing from the success of his ice cream sales, my
Copyright©2010 Vocus, Inc.
All rights reserved