Navigation Links
Frito-Lay Launches Low Sodium Versions of its Top Selling Snack Chips
Date:4/10/2008

Pinch of Salt Line Meets Number One Consumer Request

PLANO, Texas, April 10 /PRNewswire/ -- PepsiCo's Frito-Lay North America business unit announced today the launch of Pinch of Salt, a low-sodium version of some of its most popular brands -- Lay's potato chips, Tostitos tortilla chips, Fritos corn chips and Ruffles potato chips. While Frito-Lay snack chips are generally moderate in sodium to begin with -- for instance Lay's Classic potato chips contain 180 mg of sodium per one ounce serving -- the Pinch of Salt product line provides individuals with a low-sodium snack chip that contains 75 mg of sodium per one ounce serving. Pinch of Salt products began to roll out nationally in mid-March.

"The number one request from our consumers is for low sodium versions of the products they love most," said Jaya Kumar, chief marketing officer, Frito- Lay North America. "While consumers request low sodium versions of their favorite products, they aren't willing to compromise on taste. The Pinch of Salt line still gives consumers great-tasting snack chips they want, but with less sodium than their original counterparts."

Depending on the Pinch of Salt product, sodium is 30 to 50 percent less than the original products. The Pinch of Salt product line fits strategically within Frito-Lay's health and wellness portfolio, which provides consumers a variety of options that fit into a healthier lifestyle.

"While Pinch of Salt products meet the consumer need for low-sodium options, many people would be surprised to learn that most of Frito-Lay's core portfolio of snack chips have much less sodium than they think," said Rocco Papalia, senior vice president, research & development, Frito-Lay North America. "Since the salt is on the chip's surface, the salt flavor is prominent compared to foods where the salt is cooked within."

"It's important for consumers to manage their sodium intake," said Georgia Kostas, a registered dietitian and author of The Cooper Clinic Solution to the Diet Revolution. "However the best way to do this is not to rely on 'taste,' because sodium is present in a lot of products in which you wouldn't necessarily taste the salt. Consumers need to turn to the Nutrition Facts Panel to determine how a product fits into their sodium goals."

Pinch of Salt products are available nationally in grocery, retail and mass merchandise. The entire line will be sold for $2.29 for 6-1/4 to 8 ounces packages, depending on the product.

Frito-Lay has a long-standing commitment to health and wellness. In the mid 80s, the company launched Reduced Fat Ruffles potato chips. In the early 90s, the great tasting Baked! Lay's Frito-Lay Pinch of Salt potato crisps and Baked! Tostitos tortilla chips were first introduced. Frito-Lay led the industry with its response to trans fats. In 2003, Frito-Lay eliminated trans fats from its entire snack chip portfolio by converting Cheetos, Doritos, and Tostitos to corn oil. In addition, the company listed trans fat on the nutritional panel of its snack chips more than two years in advance of the 2006 Food & Drug Administration mandate. Frito-Lay's core snack chip portfolio uses healthier oils that have lower amounts of saturated fat, 0 grams of trans fats and higher amounts of the "good" monounsaturated and polyunsaturated fats.

Frito-Lay North America is the $11 billion convenient foods business unit of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.


'/>"/>
SOURCE Frito-Lay
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. UNICEF Launches Initiative to Provide Assistance to Children With Disabilities in Vietnam
2. Blue Cross and Blue Shield of Oklahoma Launches an Integrated Medical-Dental Health Program
3. JOHNSONS(R) Launches New Online Campaign Tapping Glam Media to Reach Young Women
4. Navigenics(TM) Launches Health Compass Service, a Personal Genetic Assessment for Optimal Health
5. Actress/Producer Salma Hayek Launches The Pampers(R) One Pack = One Vaccine Program to Benefit UNICEF
6. Global Benchmarking Council Launches New Virtual Tour of Research & Networking Service
7. Sonic Innovations Launches Two New Hearing Aid Products in Conjunction With Companys 10-Year Anniversary
8. Field Museum Launches Shared Bike Program for Employees
9. HVO Launches Hematology Program in Uganda in Partnership with ASH
10. Baxa Corporation Launches Call for Research Papers
11. Lifeway Foods Launches Starfruit, New Kefir Boutique Cafe Selling Frozen Kefir & Kefir Smoothies
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/23/2017)... ... March 23, 2017 , ... PAINWeekEnd (PWE) Oklahoma ... North Broadway Avenue, will be an educational and exciting program providing busy clinicians ... management of chronic pain. , Oklahoma is in a healthcare crisis. The state ...
(Date:3/23/2017)... ... March 23, 2017 , ... March is National Kidney Month – ... when it comes to maintaining good health. Every day, two kidneys filter about 120 ... every drop of your blood, eliminating waste, regulating fluid levels and blood pressure, supporting ...
(Date:3/23/2017)... ... March 23, 2017 , ... The TouchPoint Solution, home ... world to manage stress and anxiety. , “Buzzies change the way we interact ... co-founder of Buzzies. , Since its launch date in December 2016, The TouchPoint Solution ...
(Date:3/23/2017)... ... March 23, 2017 , ... ?This conference will prominently feature 150+ Hospital and Health ... Director, AMN Healthcare: Susan Salka , 43rd President of the United States of ... Fight My Life In and Out of the Ring: Sugar Ray Leonard , ...
(Date:3/23/2017)... ... March 23, 2017 , ... It’s that time of year again! Time ... about summer internships , which can be frustrating when they don’t even know ... Media Group, a boutique public relations firm outside of Philadelphia, have offered these three ...
Breaking Medicine News(10 mins):
(Date:3/23/2017)...  The U.S. Food and Drug Administration today granted ... adults and pediatric patients 12 years and older with ... not received prior chemotherapy. This is the first FDA-approved ... skin cancer. "While skin cancer is one ... form called Merkel cell cancer have not had an ...
(Date:3/23/2017)... and VANCOUVER, British Columbia , ... SPHS ) (the "Company" or "Sophiris"), a clinical ... of urological diseases, today announced that data from its ... drug as a focal treatment for localized prostate cancer, ... 2017 at the 32 nd Annual European Association ...
(Date:3/23/2017)... -- Research and Markets has announced the addition of ... their offering. ... The global oxygen therapy devices market to grow at a CAGR ... Global Oxygen Therapy Devices Market 2017-2021, has been prepared based on ... covers the market landscape and its growth prospects over the coming ...
Breaking Medicine Technology: