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Frito-Lay Launches Low Sodium Versions of its Top Selling Snack Chips
Date:4/10/2008

Pinch of Salt Line Meets Number One Consumer Request

PLANO, Texas, April 10 /PRNewswire/ -- PepsiCo's Frito-Lay North America business unit announced today the launch of Pinch of Salt, a low-sodium version of some of its most popular brands -- Lay's potato chips, Tostitos tortilla chips, Fritos corn chips and Ruffles potato chips. While Frito-Lay snack chips are generally moderate in sodium to begin with -- for instance Lay's Classic potato chips contain 180 mg of sodium per one ounce serving -- the Pinch of Salt product line provides individuals with a low-sodium snack chip that contains 75 mg of sodium per one ounce serving. Pinch of Salt products began to roll out nationally in mid-March.

"The number one request from our consumers is for low sodium versions of the products they love most," said Jaya Kumar, chief marketing officer, Frito- Lay North America. "While consumers request low sodium versions of their favorite products, they aren't willing to compromise on taste. The Pinch of Salt line still gives consumers great-tasting snack chips they want, but with less sodium than their original counterparts."

Depending on the Pinch of Salt product, sodium is 30 to 50 percent less than the original products. The Pinch of Salt product line fits strategically within Frito-Lay's health and wellness portfolio, which provides consumers a variety of options that fit into a healthier lifestyle.

"While Pinch of Salt products meet the consumer need for low-sodium options, many people would be surprised to learn that most of Frito-Lay's core portfolio of snack chips have much less sodium than they think," said Rocco Papalia, senior vice president, research & development, Frito-Lay North America. "Since the salt is on the chip's surface, the salt flavor is prominent compared to foods where the salt is cooked within."

"It's important for consumers to manage their sodium intake," said Georgia Kostas, a registered dietitian and aut
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SOURCE Frito-Lay
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