6 October, 2011, Bad Gastein, Austria Globally, people believe that friends and family have as much responsibility for their personal health as do health care providers, according to the Edelman Health Barometer 2011. After themselves, nearly half (43%) of respondents believe that their friends and family have the most impact on their lifestyle as it relates to health, and more than a third (36%) believe friends and family have the most impact on personal nutrition.
Data also show that people who model a healthier lifestyle fail to connect actively with others who may benefit from their example, knowledge and support. Nearly one third of people (31%) predominantly those with healthier behaviours tend to distance themselves from friends who engage in unhealthy behaviours. But an even larger proportion (44%) does not factor health into their social interactions; this group tends to have less healthy behaviour, consume less health information and is least likely to sustain healthy behaviour change when they try.
The intensely social nature of health influence was a major theme of global findings from the more than 15,000-person, 12-country survey. Results were presented today at the 14th European Health Forum in Gastein, Austria.
Whether we mean to or not, we influence public and personal health in all aspects of our lives, said Nancy Turett, Global President, Health, Edelman. Health good and bad -- is communicable, and it is the responsibility of every citizen, especially those of us with leadership roles in any sector or industry, to act on this.
The survey reveals an action gap between the desire to be healthier and the ability to change. More than of the global public engages in at least one negative health behaviour, such as poor nutrition, lack of exercise or tobacco use. Though 62 percent of respondents said they tried to change a negative health behaviour, half of those peo
|Contact: Todd Ringler|
Edelman Public Relations