Navigation Links
Fresh Thinking: Harvard Business Review Article Explores When and How Companies Must Reinvent Their Businesses
Date:12/8/2008

WATERTOWN, Mass., Dec. 8 /PRNewswire/ -- One secret to maintaining a thriving business is recognizing when it needs fundamental change. Given the potentially permanent disruptions and seismic shifts currently affecting many markets -- from autos to media -- creating a new business model has become a matter of survival. Mark Johnson, co-founder and chairman of Innosight LLC, an innovation strategy consulting firm, and co-authors, Clay Christensen, the Robert and Jane Cizik Professor of Business Administration at Harvard Business School, and Henning Kagermann, co-CEO of SAP AG, describe how companies can identify when and how to reinvent their business models in the lead article of the December issue of Harvard Business Reviewentitled "Reinventing Your Business Model."

"Most companies don't fully understand the constraints of their current business model," says Johnson. "Chances are the model has been in place for years and has calcified into a set of unchallenged assumptions that often define a company's strategic options instead of the strategy dictating the model."

Great business models can reshape industries and drive spectacular growth. Think Apple and the iPod/iTunes combination. Apple was not the first to bring digital music to the masses. However, it was the first to innovate its business model, making digital music easy and convenient to download -- all to the tune of becoming a $10 billion product in just three years.

In fact, a 2005 survey by The Economist Intelligence Unit reported that two-thirds of corporate CEOs believe their organizations require extensive changes to their business models. But how does a company know if it is time for reinvention? To determine whether a firm should seek to innovate its business model, Johnson, Christensen and Kagermann advise these steps:

  • Articulate what makes your existing model successful. For example, what customer problem does it solve? How does it make money for your firm?
  • Watch for signals that your model needs changing, such as tough new competitors on the horizon.
  • Decide whether reinventing your model is worth the effort. The answer is yes only if the new model changes the industry or market.

"Reinventing Your Business Model" is available online at Harvard Business Review. To learn more about this concept, please visit http://www.innosight.com/our_approach/Business_Model_Innovation.html

About Innosight LLC

Founded in 2000 by Mark Johnson and Harvard Business School Professor and author, Clayton Christensen, Innosight is a consulting firm focused exclusively on enabling companies to achieve repeatable growth through innovation. Building off of the theories of disruptive innovation outlined in Christensen's bestselling books - The Innovator's Dilemma and The Innovator's Solution, Innosight combines proprietary tools and processes with pattern recognition skills and judgment to develop high-potential ideas for new growth businesses. Using well-structured, market-tested frameworks and models allows Innosight to have substantial impact in a short period of time, and facilitates knowledge transfer and skill building. The company has the privilege of collaborating with many of today's leading companies as they seek to create and respond to market disruptions including Johnson & Johnson, Procter & Gamble, General Motors, Scripps Newspapers, Pepsi, Unilever, and Covidien. Innosight is headquartered in Watertown, Mass. More information is available at www.innosight.com/our_approach.html.

    Contact: Hillary Blum
    Stern + Associates (PR for Innosight)
    (908) 276-4344, ext. 227
    hillary@sternassociates.com


'/>"/>
SOURCE Innosight LLC
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. JavaFit, Distributors of Vitamin Infused Fresh Roasted Coffee, Announces Partnership With CLR Roasters
2. Fresh Transfusions Improve Odds for Cancer Patients After Surgery
3. Fresho.com Adapts As The Online Recruiting Market Heats Up
4. Coromega Unveils New Healthy Heart and CoQ10 Supplements : Revolutionary Omega-3 Supplement Company Introduces Two Fresh Takes on Heart Health and Antioxidants
5. New Health Retreat Gives a Fresh Attitude Towards Disease Prevention
6. RTI Biologics Sees Expanded Surgeon User Base of Fresh OC Allografts
7. PRN Funding Refreshes Website Experience
8. Santa Monica School Unveils Fresh Fruit & Vegetable Snack Program to Combat Obesity
9. Coromega Hits Store Shelves with Fresh New Look : One-of-a-Kind Omega-3 Squeeze Packet Offers Same Superior Absorption with Mouth-Watering New Packaging Design
10. College Freshmen See Rx Drug Misuse More Risky Than Alcohol, Pot
11. Fresh Medical Industry News Reveals Earnings & Productivity Changes For Physicians
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/5/2016)... ... May 05, 2016 , ... In honor of National ... encouraging people all over the United States to thank a nurse who's made a ... will donate $5 to the American Red Cross of San Diego/Imperial Counties (up to ...
(Date:5/5/2016)... Boston, MA (PRWEB) , ... May 05, 2016 , ... ... stress becomes a constant presence, it can weaken the immune system and increase inflammation, ... Ami B. Bhatt, director of the adult congenital heart disease program at Harvard-affiliated Massachusetts ...
(Date:5/5/2016)... ... May 05, 2016 , ... CURE Media Group ... today announced a new collaboration with Imerman Angels to expand outreach and ... the world. , “Imerman Angels provides an emotional lifeline to patients and families facing ...
(Date:5/5/2016)... ... May 05, 2016 , ... Dermatologic surgeons performed nearly 10 ... and up 27 percent since 2012. , The results of the 2015 ASDS Survey ... increase in skin cancer treatments and the growing popularity of soft-tissue fillers and body ...
(Date:5/5/2016)... , ... May 05, 2016 , ... Liposuction specialist Marcia ... Conference in St. Louis, Missouri at the Marriot St. Louis Airport Hotel. This year’s ... chosen to address the conference about her unique specialization in treating Lipedema. Dr. Byrd ...
Breaking Medicine News(10 mins):
(Date:5/3/2016)... Inc. (NYSE: DPLO) announced today that it is celebrating Hepatitis Awareness Month with a campaign ... their personal story and encourage those at risk to get tested and begin the road ... ... ... Pharmacy (PRNewsFoto/Diplomat Pharmacy, Inc.) ...
(Date:5/3/2016)... , May 3, 2016  Specialty Silicone Fabricators ... that shows how a cleanroom works. The free ... about science and technology. ... a technology company, SSF enthusiastically supports the Science, ... educators foster the next generation of innovators. We ...
(Date:5/3/2016)... 2016 Global and Chinese ... basic overview of the industry that covers definition, ... mesh report explores into the international and Chinese ... on Surgical Mesh market spread across 150 pages ... figures is available at http://www.reportsnreports.com/reports/470569-global-and-chinese-surgical-mesh-industry-2016-market-research-report.html . ...
Breaking Medicine Technology: