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Fresh Pasta Production in Australia Industry Market Research Report Now Available from IBISWorld
Date:3/18/2013

Melbourne, Australia (PRWEB) March 19, 2013

Australia's Fresh Pasta Production industry is steaming ahead with revenue expected to grow at an annualised 3.0% over the five years through 2012-13. This strong performance has stemmed from fresh pasta's low-cost yet gourmet food appeal to consumers, which has helped the industry defy the overall downturn in consumer spending since the onset of the global economic downturn. In this context, demand for fresh pasta has soared due to the tendency to cook at home and cut discretionary spending on eating out to save money. Added to this have been favourable social trends such as growing health consciousness and rising demand for convenience products as busy consumers look to purchase high-quality, healthy food that is quick and easy to prepare. According to IBISWorld industry analyst Suzannah Rowley, “the main factors restricting performance over the five years through 2012-13 have been volatility in commodity prices and the growing bargaining power of major supermarkets”. Both of these factors have lowered profitability and limited the entrance of new companies into the industry. Nonetheless, industry revenue is forecast to grow by 3.1% over 2012-13 due to strong demand from consumers.

IBISWorld expects that the top four players in the Fresh Pasta Production industry account for a significant share of total market share. As a result, the industry's concentration is at a medium level. This trend is expected to be relatively steady in the medium term, given the significant lead in market share that the top two companies – General Mills Holding (
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